We're hiring: Brand Manager (FMCG) (Food)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Manage assigned food brands to achieve sales, market share, profitability, and brand equity objectives in line with the company's strategic direction.
- Develop and execute annual brand plans, including portfolio strategy, product positioning, communication planning, pricing strategy, and promotional activities to drive sustainable business growth.
- Analyze market trends, competitor activities, consumer insights, and category performance to identify business opportunities, strengthen competitive positioning, and expand market penetration.
- Own and manage the P&L of assigned brands, including budget planning, forecasting, marketing investment allocation, and performance tracking to maximize return on investment.
- Collaborate closely with distributors, sales teams, and trade marketing functions to develop effective go-to-market strategies across Traditional Trade, Modern Trade, and E-Commerce channels.
- Partner with R&D, Quality Assurance, Regulatory Affairs, and manufacturing teams to lead new product development, product renovation, packaging improvements, and successful product launches.
- Develop and implement integrated marketing communication strategies across ATL, BTL, Digital, social media, PR, and in-store activation to strengthen brand awareness and consumer engagement.
- Monitor sales performance, campaign effectiveness, market share, and consumer response, providing actionable insights and recommendations to drive commercial decisions and future growth initiatives.
- Build and maintain strong relationships with key stakeholders, including distributors, agency partners, suppliers, and internal cross-functional teams to ensure effective execution and business alignment.
- Lead, coach, and develop team members to build organizational capability, enhance performance, and support succession planning.
- Perform other duties and special projects as assigned by management.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Food Science, or a related field.
- Minimum 5 years of experience in Brand Management, Product Marketing, Category Management, or Commercial Marketing within the FMCG Food industry.
- Proven experience managing food brands across multiple sales channels, including Traditional Trade, Modern Trade, and E-Commerce.
- Strong understanding of consumer behavior, food market dynamics, product lifecycle management, and brand development principles.
- Experience working cross-functionally with R&D, Quality Assurance, Regulatory Affairs, Manufacturing, Supply Chain, Sales, and Trade Marketing teams.
- Strong analytical and commercial acumen with the ability to translate data and market insights into effective business strategies.
- Demonstrated experience in new product development, product launches, and portfolio management within the food category.
- Excellent leadership, project management, stakeholder management, presentation, and communication skills.
- Fluent in Thai and English.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
