We're hiring: Brand Manager (FMCG) (Non-Food)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Manage assigned food brands to achieve sales, market share, profitability, and brand equity objectives in line with the company's strategic direction.
- Develop and execute annual brand plans, including portfolio strategy, product positioning, communication planning, pricing strategy, and promotional activities to drive sustainable business growth.
- Analyze market trends, competitor activities, consumer insights, and category performance to identify business opportunities, strengthen competitive positioning, and expand market penetration.
- Own and manage the P&L of assigned brands, including budget planning, forecasting, marketing investment allocation, and performance tracking to maximize return on investment.
- Collaborate closely with distributors, sales teams, and trade marketing functions to develop effective go-to-market strategies across Traditional Trade, Modern Trade, and E-Commerce channels.
- Partner with R&D, Quality Assurance, Regulatory Affairs, and manufacturing teams to lead new product development, product renovation, packaging improvements, and successful product launches.
- Develop and implement integrated marketing communication strategies across ATL, BTL, Digital, social media, PR, and in-store activation to strengthen brand awareness and consumer engagement.
- Monitor sales performance, campaign effectiveness, market share, and consumer response, providing actionable insights and recommendations to drive commercial decisions and future growth initiatives.
- Build and maintain strong relationships with key stakeholders, including distributors, agency partners, suppliers, and internal cross-functional teams to ensure effective execution and business alignment.
- Lead, coach, and develop team members to build organizational capability, enhance performance, and support succession planning.
- Perform other duties and special projects as assigned by management.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Management, Economics, or a related field.
- Minimum 5 years of experience in Brand Management, Product Marketing, Category Management, or Commercial Marketing within the FMCG industry, preferably in non-food categories such as household products, personal care, home care, baby care, consumer goods, or lifestyle products.
- Proven experience managing brands across Traditional Trade, Modern Trade, and E-Commerce channels.
- Strong understanding of consumer behavior, category management, product lifecycle management, and brand-building principles.
- Experience working cross-functionally with Product Development, Supply Chain, Procurement, Sales, Trade Marketing, Finance, and external agency partners.
- Strong analytical, commercial, and strategic thinking skills with the ability to translate data and consumer insights into actionable business strategies.
- Proven experience in new product development, product launches, portfolio optimization, and innovation management.
- Excellent project management, stakeholder management, presentation, and communication skills.
- Strong leadership capabilities with experience managing teams and driving cross-functional collaboration.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
