We're hiring: Assistant Brand Manager (Cosmetics)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Support Brand Manager in driving end-to-end brand management for BSC Cosmetics, from New Product Development (NPD) to go-to-market execution.
- Coordinate closely with R&D, Manufacturing, and Packaging teams to ensure timely product development, formula finalization, regulatory compliance, and production readiness.
- Assist in developing annual brand plans covering product launches, communication strategy, promotional calendar, and sales targets.
- Support NPD process including concept validation, competitive benchmarking, pricing analysis, margin calculation, and launch timeline coordination.
- Collaborate with Manufacturing and Supply Chain teams to monitor production schedules, demand forecasting, stock availability, and replenishment planning.
- Work closely with Sales and Trade Marketing teams to ensure strong execution of new launches, in-store promotions, and campaign roll-outs across all channels.
- Monitor weekly and monthly sales performance by SKU, category, and channel; analyze sell-through, stock aging, and promotional effectiveness.
- Support development and execution of 360 marketing campaigns including ATL, BTL, digital marketing, influencer collaboration, and in-store activation.
- Coordinate with creative agencies and internal marketing shared services to ensure brand consistency and timely campaign delivery.
- Conduct competitor analysis including pricing, product claims, packaging innovation, and communication strategy to identify market opportunities.
- Assist in preparing brand performance reports, sales dashboards, and business reviews for management meetings.
- Support budget tracking, PR management, invoice coordination, and marketing expense control to ensure cost discipline.
- Gather consumer insights and field feedback to support product improvement and future NPD initiatives.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Cosmetic Science, or related field.
- 35 years of experience in brand management or marketing within cosmetics, beauty, FMCG, or personal care industries.
- Experience working cross-functionally with R&D, production/manufacturing, and sales teams.
- Understanding of product development cycle, cost structure, and margin calculation.
- Strong analytical skills with ability to interpret sales data and market trends.
- Experience in campaign execution and agency coordination.
- Good organizational skills and ability to manage multiple product launches simultaneously.
- Proficient in Microsoft Excel and PowerPoint.
- Fluent in Thai; English proficiency is an advantage.
- Passion for cosmetics, beauty innovation, and consumer trends.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
