We're hiring: Asst. Brand Manager (Brand & Digital Marketing)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Support the Brand Manager/Director in developing annual brand plans, commercial strategies, and seasonal business roadmaps for both menswear and womenswear.
- Consolidate insights from sales, merchandising, retail, and e-commerce to inform brand direction and product decisions.
- Prepare business reviews, brand performance reports, competitor benchmarking, and key analysis presentations.
- Prepare buy plans and assortment proposals aligned with OTB, sales forecasts, and channel needs while ensuring pricing and costing support margin targets.
- Review FOB, MOQs, cost sheets, and yield efficiencies for both imported and in-house products to ensure profitability and compliance with global pricing guidelines.
- Monitor inventory health, sell-through, size curves, and replenishment needs across channels; recommend reorders, transfers, RTV, and clearance actions to optimize stock productivity.
- Identify overstock/understock risks, propose corrective actions, and support seasonal allocation and channel-specific assortment planning to ensure product availability.
- Lead execution of digital-first campaigns, ensuring alignment across Facebook, IG, TikTok, LINE OA, and marketplace assets.
- Work with marketing shared services to produce high-performing creatives, product videos, PDP content, and social media visuals.
- Analyze campaign metrics (CTR, conversion, ROAS, engagement, reach) to propose improvements and new initiatives.
- Coordinate with the e-commerce team to align product drops, pricing mechanics, and mega campaign calendars.
- Ensure seamless integration between online/offline campaigns to build a unified omnichannel brand experience.
- Support 360 campaigns covering digital, PR, OOH, retail activation, visual merchandising, and influencer/KOL activity.
- Prepare campaign calendars, asset lists, creative briefs, and ensure timely delivery of all marketing materials.
- Coordinate with agencies and internal creative teams to ensure brand consistency and quality.
- Ensure retail stores and online platforms execute campaigns correctlyvisual guidelines, pricing, display, and assortment.
- Prepare training materials, product notes, and launch guidelines for retail and e-commerce teams.
- Monitor PDP content, online product accuracy, and digital shelf competitiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, Fashion Management, Digital Commerce, or related fields.
- 35 years of experience in brand management, digital marketing, merchandising, or apparel retail.
- Strong understanding of digital marketing tools, paid media, social campaigns, and basic performance metrics.
- Experience in fashion retail, licensed brands, or production-based environments is an advantage.
- Solid analytical and Excel skills; able to translate data into actionable insights.
- Strong coordination, communication, and project management abilities.
- Fluent in Thai with business-level English (coordination with global brand principals).
- Passion for fashion, brand-building, and emerging digital trends.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
