We're hiring: Assistant Brand Manager (Buyer)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Support the Brand Manager in planning and executing the seasonal buying process (12 seasons in advance).
- Coordinate with the regional licensor on order forms, product line-ups, and pricing confirmations.
- Track delivery schedules, stock arrivals, and product readiness for seasonal launches.
- Liaise with the merchandising and allocation teams to manage stock rotation, markdowns, and sell-through rates.
- Assist in implementing 360 marketing campaigns (advertising, digital, PR, and in-store activations).
- Coordinate with marketing shared services, creative agencies, and event partners to ensure brand alignment.
- Prepare campaign calendars, manage marketing assets, and ensure timely execution of brand initiatives.
- Support influencer and media collaborations according to brand guidelines.
- Monitor weekly sales performance, product ranking, and inventory health by channel.
- Conduct competitor analysis (pricing, assortment, communication) to inform brand strategy.
- Prepare brand performance reports, dashboard updates, and business reviews for management.
- Work closely with Supply Chain, Retail, E-commerce, and Finance teams to ensure smooth operations from stock planning to sales execution.
- Coordinate with store teams to ensure retail execution reflects brand standards and campaign visuals.
- Provide input to the Brand Manager on merchandising performance, customer feedback, and local market insights.
- Manage purchase requisitions, invoice tracking, and budget updates for brand activities.
- Support documentation and compliance for brand licensing requirements.
- Ensure adherence to internal brand approval and reporting procedures.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Fashion Management, or related field.
- 35 years of experience in brand management, merchandising, or fashion marketing (premium/luxury segment preferred).
- Strong commercial understanding of licensed brand operations (buying cycles, forecasting, and inventory management).
- Good analytical and organizational skills; proficiency in Microsoft Excel and PowerPoint.
- Strong coordination and communication skills for cross-department collaboration.
- Experience in marketing campaign execution and agency coordination.
- Fluent in English (written and spoken).
- Passion for premium men's fashion and attention to brand detail.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
