Co-create channel & trade marketing strategies for assigned channel and support all initiatives and executions throughout the year.
Track effectiveness and impact of all initiatives and activities.
Monitor and analyze market trends, consumer insight, competitor movement and propose creative idea to brand manager.
Work closely with external agencies to ensure all campaigned and activities are implemented successfully to drive brand growth.
Ensure and maximize the usage of marketing materials e.g. POSMs across all channels and evaluate effectiveness.
Regular market visits to maintain great relationships with business partners, collecting insights & competitor's movements to analyzed and plan for tactical strategies.
Monitor brand performance regularly.
Qualifications :
Bachelor's degree or equivalent in Marketing
Minimum 2 years of experience in brand management and marketing with a proven track record of driving sales, preferably in leading beverage or dynamic food retail businesses
Understanding of marketing trends and customer's insights.
Ability to respond to specific customer's needs.
Analytical and Strategical skills.
Creativity and ability to produce innovative and ideas.
A passion for the lifestyle industry, trends, and creating consumer experiences.
