Assistant Category Manager - Financial Products Business

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand's Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

The Financial Products & Services team at LINE MAN Wongnai connects financially underserved customers on our platform, from small business merchants to delivery riders, with a span of offerings - Buy now Pay Later, Lending, Insurance, and more yet to come. With the power of a large-scale ecosystem, data and technology, the in-house Fintech team helps Thai people live better and be more financially inclusive with uniquely innovative products and access to digital finance.

As a Category Manager, you will own the end-to-end performance of your assigned categories. You will be responsible for driving growth, optimizing assortment, improving commercial terms, fore-commerce and financial service arm. This role requires strong analytical skills, business acumen, negotiation capability, and the ability to work cross-functionally in a fast-moving environment

What You'll Do:

Category Strategy & Growth

• Drive category performance through strategic planning to achieve GMV, revenue, and user growth
• Define assortment, pricing, and promotional strategies to meet business KPIs
• Identify new opportunities, trends, and category gaps to unlock growth

Seller & Partner Management

• Build strong commercial partnerships with key sellers, distributors, and brands
• Negotiate terms, campaigns, and exclusive deals to strengthen category competitiveness
• Expand assortment by onboarding high-quality sellers and partners

Campaign & Merchandising

• Lead end-to-end execution of category campaigns and key platform events
• Collaborate with marketing, operations, and product teams to maximize traffic and conversion
• Improve category storefront, product listings, and on-site merchandising

Data & Performance Management

• Track and analyze business performance (GMV, orders, pricing, conversion, supply health)
• Identify insights, diagnose issues, and recommend actions to drive results
• Prepare business reviews and performance reports for management

Operations & Execution

• Ensure smooth daily operations, including stock, fulfillment, and seller quality
• Resolve operational issues quickly through cross-functional coordination
• Maintain high execution standards and attention to detail across all activities

What You'll Need:

• Bachelor's degree in Business, Economics, Marketing, Engineering, or related fields
• 2-3 years experiences in e-commerce, marketplace, retail, or category management preferred
• Strong analytical and quantitative skills; comfortable with data and spreadsheets
• Excellent communication, negotiation, and relationship-building skills
• High ownership mindset, proactive, detail-oriented, and able to thrive in a fast-paced environment
• Proficient in Excel/Google Sheets, PowerPoint/Slides
• Strong team player with a positive attitude and willingness to learn