Assistant Country Manager, TH (Ecommerce - FMCG)

Our Client is seeking a high-octane, commercially-minded Future Leader / Assistant Country Manager to lead our Health & Beauty portfolio. This is a dual-focus role: you will be the primary driver for our E-commerce P&L while overseeing local operations, supply chain, and market expansion.

You will be working closely with the Malaysia Headquarters team in driving, scaling and executing the overall business development strategies and plans for the Local region.

This role involves identifying and capitalizing on new market opportunities, ecommerce strategy, building and maintaining key relationships and driving the overall business development strategy to achieve revenue and growth targets for the Company

Key Responsibilities: Sales Development

Responsible for designing and implementing business development strategies for our health & beauty products via different marketing channels; key accounts, distributors and e-commerce platforms, ensuring that our brands and products reach the target market effectively.

1. Digital Commerce & Sales Growth (The Priority)

• P&L Ownership: Drive the monthly, quarterly, and annual sales targets across all E-commerce platforms (Marketplaces, Social Commerce, and D2C).
  
• Performance Marketing: Collaborate with agencies/internal teams to optimize ROAS, CPA, and retention metrics.
  
• Live Commerce: Strategy development for TikTok/Shopee Live sessions, including KOC/KOL management and script optimization.
  

2. Portfolio & Brand Management

• Product Lifecycle: Manage the Health & Beauty roadmap from registration and localized packaging to launch and sunsetting.
  
• Inventory Agility: Work with supply chain teams to ensure lean but sufficient stock levels, minimizing out-of-stock (OOS) incidents during peak periods.
  
• Market Intelligence: Stay ahead of local beauty trends to pivot the local strategy.
  

3. Business Development & Offline Sales

• Build and maintain relationships with all key partners, fostering long term partnerships and business relationships.
  
• Develop and implement sales strategies for various distribution channels
  
• Analyse market trends, identify growth opportunities.
  
• Create plans to maximise product or service sales through the channels.
  
• Analyse channel performance and make necessary adjustments to improve outcomes.
  
• Assign sales by geographical territories and establishing sales targets and support team
  
• Accountable for negotiation and trading terms negotiation with all key accounts, including trade allowances and other contractual conditions
  
• Monitor the accounts receivable by (days) closely and oversee the trend of collection.
  
  

Requirements

Professional Experience

• Experience: 58 years of experience in Sales, Business Development, or E-commerce, preferably within the Skincare, Personal Care, or Beauty industry.
  

• Digital Mastery: Proven track record of scaling brands on TikTok Shop and Shopee. You should understand the Viral to Sale funnel intimately.

• Commercial Acumen: Strong experience in P&L management, budget allocation, and forecasting.

Skills & Competencies

• Entrepreneurial Mindset: You are a pioneer who is comfortable with ambiguity and willing to roll up your sleeves to build processes where none exist.

• Bilingual Proficiency: Fluent in Thai and English (mandatory) to facilitate seamless communication with the HQ in Malaysia.

• Analytical Prowess: Ability to translate data (ROAS, conversion rates, market trends) into immediate actionable sales strategies.

Cultural Fit & Travel

• Global Training: Willingness to undergo 36 months of intensive training outside of Thailand (Malaysia HQ) to align with the Group's vision and product DNA.

• High Octane: A proactive, future leader attitude with the hunger to transition into a full Country Manager role as the business scales.