Assistant Digital Marketing Manager at Holiday Inn Express Bangkok Sukhumvit Thonglor (Pre-opening)

IHG® is one of the world's leading hotel companies, with a promise to provide True Hospitality for Good. Making everyone feel welcome and cared for, recognised and respected, whoever and wherever they are in the world. Join us and not only can you benefit from the world of variety and opportunity that comes with working for a global organisation, but you can also look forward to being part of a company that will appreciate you for being you. We give you room to belong.

Do you see yourself as Assistant Digital Marketing Manager at Holiday Inn Express Bangkok Sukhumvit Thonglor (Pre-opening).

Our colleagues are fundamental to delivering the memorable experiences, and we are committed to creating a culture as diverse as the distinct hotels in our portfolio. If you think you have it in you then we would love to hear from you.

Role Overview

As the Assistant Digital Marketing Manager, you will play a pivotal role in driving the digital presence and online reputation of Holiday Inn Express Bangkok Sukhumvit Thonglor during its pre-opening and post-opening phases. You will be responsible for executing digital marketing strategies, managing social media channels, supporting e-commerce initiatives, and creating engaging content that builds brand awareness and drives direct bookings.

Working closely with the Commercial team, Operations, and external agencies, you will ensure the hotel launches with a strong digital footprint while maintaining compliance with IHG brand standards.

Key Responsibilities

Pre-opening Marketing & Brand Launch

• Support the development and execution of the hotel's pre-opening digital marketing plan.
• Coordinate all digital launch activities to ensure strong market awareness prior to opening.
• Assist in developing the hotel's digital content calendar aligned with opening milestones.
• Support photography, videography, and content creation for hotel assets and campaigns.
• Ensure all hotel information is accurate across IHG and third-party digital platforms.

Digital Marketing

• Manage the hotel's digital marketing channels, including website updates, social media, email marketing, and paid digital campaigns.
• Execute digital campaigns to drive brand awareness, engagement, and revenue.
• Monitor campaign performance and optimize based on analytics and ROI.
• Coordinate with external digital marketing agencies where applicable.

Social Media Management

• Plan, create, and publish engaging content across hotel social media platforms.
• Maintain a consistent brand voice aligned with Holiday Inn Express standards.
• Grow social media engagement and online community.
• Monitor trends and recommend innovative content ideas.
• Respond to guest engagement where appropriate.

Content Development

• Create compelling marketing content including:
• Social media posts
• Hotel stories
• Promotional campaigns
• Email marketing content
• Blog articles
• Internal marketing communications
• Coordinate photo and video shoots.
• Maintain a digital content library.

E-commerce & Distribution Support

• Support optimization of the hotel's IHG website and booking channels.
• Monitor OTA content accuracy and digital merchandising.
• Work closely with Revenue Management and Commercial teams to support promotional campaigns.
• Assist with online reputation initiatives to maximize guest acquisition.

Brand Standards

• Ensure all marketing materials comply with IHG and Holiday Inn Express brand guidelines.
• Support implementation of brand campaigns and global marketing initiatives.
• Maintain consistency across all digital touchpoints.

Analytics & Reporting

• Track website traffic, social media performance, campaign ROI, and digital engagement.
• Prepare monthly digital marketing performance reports.
• Recommend improvements based on performance insights.

Stakeholder Management

• Collaborate closely with:
• General Manager
• Revenue Management
• Sales
• Operations
• Corporate Marketing
• External agencies and vendors
• Support local partnerships and community engagement initiatives.

Qualifications & Experience

• Bachelor's Degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• Minimum 2–4 years of experience in digital marketing, preferably within hospitality.
• Pre-opening hotel experience is an advantage.
• Experience managing social media platforms and digital campaigns.
• Knowledge of SEO, SEM, Google Analytics, Meta Business Suite, and content management systems.
• Experience with Adobe Creative Suite, Canva, or similar design tools is desirable.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.