Job Location:
The Parq Building
Minor Hotels is a global hospitality leader with over 600 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over five decades of experience, Minor Hotels has built a global network of hotel and hospitality brands driven by one key philosophy – we don't need to be the biggest, but we do need to be the best.
Perpetually driven by an entrepreneurial spirit, we create better hospitality brands, businesses and partnerships. We do this because hospitality is our calling. We live and breathe it every day, always led by what matters most to our guests, our team members and our partners.
Joining Minor Hotels means becoming part of a truly international team, with real opportunities to grow, make an impact, and deliver what people truly want most.
To support Global Marketing Team in the day-to-day delivery of brand marketing, communications, content, and creative initiatives across Minor Hotels global brand portfolio. The role will assist in translating brand strategy into well-executed marketing programmes and materials that strengthen brand positioning, uphold brand standards, and support long-term commercial objectives.
The Assistant Director of Marketing will serve as a reliable point of coordination across global commercial (brand, PR, digital) and regional marketing teams, helping to ensure consistency, quality, and timely delivery across workstreams. The role suits a proactive, detail-oriented marketer with strong organisational skills, a good creative eye, and a genuine interest in building a career within global hospitality group.
Please note that this is not an exhaustive list of the day-to-day activities required for this position. Minor Hotels team members are encouraged to find new ways of going above and beyond.
- Support the execution of global brand strategies across Minor Hotels brands portfolio, ensuring brand standards and guidelines are consistently applied across all marketing and communications touchpoints.
- Assist in the development and production of brand and corporate collateral, coordinating with internal teams and external creative partners to ensure materials are on brand, on brief, and delivered to a high standard.
- Contribute to the planning and coordination of global and regional brand campaigns, supporting delivery across owned, earned, and paid channels from briefing through to final execution.
- Support the development of content and storytelling initiatives that reflect each brand's positioning and heritage, working collaboratively with regional teams and the global marketing function.
- Coordinate the review and quality-checking of marketing materials submitted by regional and property teams, providing constructive feedback to ensure alignment with global brand direction.
- Assist in managing relationships with external creative and marketing agencies on a day-to-day basis, tracking deliverables, timelines, and ensuring outputs meet brand requirements.
- Support the coordination of photo and video production at both global and property level, helping to maintain a consistent and up-to-date library of brand-compliant visual assets.
- Assist in monitoring marketing performance against agreed KPIs and contribute to regular reporting, providing clear summaries of results and flagging areas for optimisation.
- Support the tracking and management of marketing budgets, assisting with expenditure monitoring and ensuring relevant approvals and documentation are maintained.
- Coordinate cross-functional workstreams involving PR, digital, e-commerce, and operations teams to support the smooth delivery of brand and marketing initiatives.
- Assist in the preparation of brand induction and training materials for new hotel openings, rebranding projects, and onboarding of regional or property marketing teams.
- Conduct market and competitor research as required, summarising findings and sharing relevant insights with the Senior Director and wider team.
- Support the delivery of sustainability and corporate initiatives in line with company goals, contributing to quality execution at both brand and property level.
- Stay informed of industry trends and developments, proactively sharing observations that may be relevant to the team's work.
Required Skills
- Experience in leading, developing and motivating a team.
- Experience developing brand concepts, campaigns and creative without the reliance on external agencies.
- Experience identifying, directing and managing relationships with creative and external agencies if relevant.
- Ability to set the strategic direction for brand and marketing activities across multiple brands, with clear tactics and measurements to achieve business objectives.
- Experience in planning and managing departmental budgets.
- In-depth analytical skills, strong strategic thinking abilities, and excellent communication and presentation skills.
- Strong creative thinking abilities.
- Very strong command of the English language (verbal and written).
- Advanced computer literacy and detailed knowledge of Microsoft Office and a solid knowledge of design.
- Bachelor Degree in Marketing, Communications, Creative or equivalent required. Masters a plus.
Experience
- Minimum of 5 years in brand management and / or marketing positions inclusive of managing the marketing function.
- Experience in hospitality related field would be an added benefit.
- Experience with a creative agency would be an added benefit.
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