Key Responsibilities
- Serve as the primary point of contact between the company and customers especially wholesale bakery shops, cafe and restaurants.
- Drive sales growth by developing Food Service customers within the assigned territory and managing key accounts to achieve agreed sales targets, including volume, revenue, and other KPIs.
- Execute company sales strategies, promotional programs, commercial policies, and new product development (NPD) initiatives.
- Plan and implement in-store and on-site customer activities to enhance product visibility, distribution, and sales performance.
- Organize workshops, customer engagement programs, and business development activities to strengthen long-term partnerships and deliver sustainable year-on-year growth.
- Collaborate closely with internal and external stakeholders to ensure effective execution and market coverage.
- Monitor market trends, customer insights, and competitive activities; analyze business opportunities and challenges and recommend actionable solutions.
- Maintain accurate customer databases and provide timely sales forecasts, activity updates, and performance reports.
- Attend regular sales meetings and business reviews at the head office.
Key Relationships
Internal
- RTM & Distribution Senior Manager – Food Service
- Marketing Manager – Out of Home
- Accounting / Business Planning & Analysis (BPA)
- IT
External
- Food Service customers and wholesalers
- Distributors
- Agencies and business partners
Person Profile / Experience / Skills / Knowledge
- Bachelor's degree in business administration or a related field.
- Minimum 3 years of experience managing customers in the Food Service channel, particularly within Route-to-Market (RTM) operations.
- Strong knowledge of the Food Service industry, Route-to-Market strategies, and wholesale bakery business would be an advantage.
- Willingness and ability to work extensively in upcountry areas.
- Proven ability to manage a diverse customer portfolio, including wholesalers, airlines, hotels, cafés, chain restaurants, and online food service operators.
- Strong leadership, project management, presentation, and negotiation skills.
- Entrepreneurial mindset with the ability to work effectively under pressure in a fast-paced environment.
- Highly mobile and able to travel frequently to upcountry locations.
- Possession of a valid driving license and own vehicle is required.
If you're passionate about developing customer partnerships and growing the Food Service business, we'd love to hear from you.
