Job Description
Alumni Giving
- Develop targeted engagement and fundraising strategies for specific alumni segments to cultivate meaningful gifting opportunities.
- Lead the end-to-end process of these strategies, including ideation, conceptualisation, resource planning, execution, and follow-up.
- Engage alumni through a range of appropriate channels such as digital marketing, innovative outreach methods, physical and virtual events, partnerships with champions and advocates, and collaboration with schools or university departments.
- Identify donor segments for renewal and gift upgrades and execute tailored approaches in coordination with the major gifts team and other relevant stakeholders.
Student Philanthropy & Youth Engagement
- Leverage student touchpoints to identify and implement student-focused philanthropic initiatives.
- Plan and execute awareness and giving campaigns around key milestones (e.g., Commencement Giving) to drive student participation and instil a culture of giving prior to graduation.
- Cultivate the future donor base by recruiting and onboarding student champions and volunteers to support year-round giving initiatives.
- Collaborate with student leaders across various clubs and student bodies to expand outreach and participation.
- Coordinate with the communications team to manage and enhance existing and new outreach channels, including content creation and curation.
- Collaborate with the data analytics team to develop donor segmentation strategies, track campaign performance, and design follow-up actions based on insights.
- Work with internal and external stakeholders to ensure effective campaign delivery, including responsibilities related to budgeting, logistics, procurement, and volunteer management.
Requirements for the Rol
- eBachelor's degree in a relevant field such as Marketing, Communications, Nonprofit Management, or a related discipline
- .5–7 years of professional experience in student, alumni, or community engagement, fundraising, or marketing
- .Knowledge of existing and emerging social media platforms, with a proven track record of leveraging digital channels for marketing or fundraising success
- .Proven creativity and ability to generate innovative ideas for campaigns and engagement strategies
- .Excellent written and verbal communication skills, with the ability to craft persuasive messaging for diverse audiences
- .Strong interpersonal and organisational skills, with the ability to manage multiple projects and campaigns concurrently
- .Demonstrated ability to work effectively both independently and as part of a collaborative team
- .IT-savvy, with working knowledge of CRM systems and data management tools
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