About ONE Championship
ONE Championship is Asia's largest global sports media property, and the world's largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, MMA, Grappling, etc. In addition to its digital platforms, ONE Championship broadcasts to over 2.6 billion potential viewers across 190 countries around the world with some of the largest global broadcasters, including Amazon Prime Video Sports, Globo's Combate, Channel 7 HD, beIN Sports, Abema, Disney+ Hotstar, and more.
Job Description: As part of the Event Marketing team at ONE Championship, the Assistant Manager/Manager of Event Marketing will ensure 360-degree success for all ONE Championship related brand and marketing initiatives which support live event attendance, global broadcast, and core mixed martial arts product.
This is a key role to ignite excitement among fans, through compelling storytelling and emotional connections, to drive tune in to global broadcasts and live event attendance — all on a quest to continue building the greatest global sports media property in Asia. Roles and responsibilities include but are not limited to:
Drive in-market awareness and attendance of ONE Championship events
- Develop and execute promotional marketing plan, including OOH advertising, digital marketing and paid social strategies to maximize awareness, ticket sales, attendance, and global broadcast viewership for each event
- Collaborate with internal stakeholders to develop and execute integrated marketing plans including Athlete Marketing, Public Relations, Performance Marketing, Editorial, Creative, etc.
- Develop and maintain strong relationships with external stakeholders to achieve key marketing objectives and drive successful campaigns
- Consistently review marketing outputs, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
- Contact, negotiate and execute media buys and promotional partnerships
Plan and execute promotional activations around ONE Championship events
- Plan and produce events, experiential activations, and athlete activities to expand touch-points to build reach, frequency, and engagement
- Identify and activate suitable affiliate marketing partners from local community groups, grassroots partners, to brand partners and government networks, to drive event-related performance
Refine and optimize ONE ChampionshipTM's on-site & online fan experience
- Curate new marketing and engagement initiatives to enhance fan experiences
- Manage end to end live event experience including ticketing strategy, sales and marketing efforts, and on-ground experience
Build, manage, and activate network of local opinion leaders
- Conduct research to identify suitable key opinion leaders (KOL) to support live events (or other marketing activations)
- Contact and negotiate KOLs partnerships
- Manage KOLs posting schedules and ensure posts are brand image compliant
Track, analyze, and optimize attendance & viewership metrics
- Manage the monthly tracking of ticket sales, attendance, and viewership targets
- Educate the organization and develop new tactics to optimize attendance & viewership growth
- Execute market research initiatives to better understand each specific market, including consumer buying & media consumption habits, key opinion leaders, etc.
Manage event marketing budget
- Manage & track event-based Marketing budget, in collaboration with various internal team
- Manage other administrative duties and ad-hoc tasks as required
Skills & Knowledge Required:
- 3-5 years of event marketing/agency experience preferably in sports and/or live entertainment involving large-scale audience
- Outstanding copywriting skills with strong portfolio in paid/promotional marketing campaigns
- Strategic thinker with strong attention to details and process
- Able to multi-task efficiently and adhere to deadlines with strong sense of urgency and ownership
- Self-motivated, dedicated, hands-on and willing to go the extra mile
- Able to work independently and within team environment
- Comfortable working in a fast-paced environment with ability to handle stress while staying nimble and flexible
- Outstanding verbal and written communication skills
- Proficient in Microsoft Office applications
- Must be able to work varying hours, where required
- Willing to travel where required
- Passion in sports and/or live event marketing will be a bonus
