Assistant Manager-Marketing, Delivery

Job Description

Job Purpose:

Assist the Marketing Manager in leading and coordinating all delivery marketing initiatives to drive sales growth across Burger King's internal platforms and third-party aggregators, while strengthening brand visibility and customer engagement in the delivery channel.

Main Responsibilities:

Develop and Execute Delivery Marketing Programs

• Implement monthly and quarterly promotion plans with measurable KPIs for the delivery channel.

• Review, optimize, and report on campaign performance across delivery platforms (Burger King app, Grab, LINE MAN, etc.).

• Coordinate new product launches and bundle offerings specifically for delivery customers.

Cross-functional Collaboration

• Work closely with Operations, Finance, Purchasing, and Digital teams to align promotions and campaigns.

• Partner with external delivery platforms to co-create marketing activities and maximize ROI.

Campaign Planning and Budget Control

• Support the Marketing Manager in planning the delivery marketing calendar and promotional mix.

• Track spending, ensure cost-effectiveness, and assist in monthly reporting and budget allocation.

Performance Monitoring

• Monitor sales, customer trends, and performance metrics by platform and campaign.

• Provide data-driven insights and assist in strategic planning to enhance delivery channel performance.

Supplier and Agency Coordination

• Liaise with creative, digital, and media agencies for artwork, communication, and digital performance campaigns.

• Coordinate with suppliers for promotional materials and campaign executions specific to the delivery channel.

Store and Market Support

• Assist with marketing material creation and store briefing for national and local delivery activations.

• Provide insights for store-level delivery performance and recommend improvement actions for underperforming locations.

Competitor & Market Analysis

• Regularly track competitor activities and delivery market trends.

• Provide inputs for LSM (Local Store Marketing) and digital media strategy development.

Administrative & Reporting Duties

• Prepare campaign recap reports and insights for internal reviews.

• Support Marketing Manager in presentations, market studies, and project tracking.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field.

• Minimum 2-4 years experience in marketing, preferably with a focus on digital or delivery marketing.

• Experience working with aggregators or e-commerce platforms is a plus.

• Strong communication, coordination, and analytical skills.

• Positive attitude, attention to detail, and ability to work under pressure.

• Good command of English (written and spoken).

• Demonstrates a strongPassion for Growthby actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.