Job Location:
The Parq Building
Overview
Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more.
Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.
Job Purpose
Assistant Manager-Media Excellence is responsible for building and advancing the organization's media capabilities across all brands. Acting as the company's media capability lead, this role enables brand teams to maximize media effectiveness through strategic consultation, audience expertise, platform knowledge, and media adoption technology.
Working closely with brand teams, media agencies, CRM, technology teams, and platform partners (e.g. Meta, Google, TikTok), the role drives media best practices, identifies new media opportunities, strengthens audience activation capabilities, and ensures effective execution of paid media campaigns for strategic business initiatives.
Main Responsibilities
Media Capability & Consultation
- Serve as the organization's media expert, providing consultation and recommendations on media planning, audience strategy, campaign objectives, and performance optimization.
- Review and challenge media plans to ensure alignment with business objectives, audience strategy, and platform best practices.
- Develop media playbooks, governance, and best practices to continuously improve media capabilities across brands.
- Educate and support brand teams on media trends, platform capabilities, and evolving digital advertising practices.
Audience & Media Technology
- Collaborate with CRM and technology teams to enable first-party audience activation and media technology initiatives across digital platforms.
- Manage and maintain CRM audience segments across advertising platforms (e.g. Meta, Google, TikTok) to support campaign targeting and activation.
- Monitor platform capabilities, advertising technologies, and algorithm updates to identify opportunities for optimization and innovation.
- Support troubleshooting of audience, tracking, platform, and campaign-related issues across brands.
Platform Partnership & Innovation
- Act as the primary point of contact with media platforms including Meta, Google, TikTok, and other key partners.
- Build strong relationships with platform partners and media agencies to stay ahead of new advertising products, media solutions, and industry trends.
- Identify and introduce new media initiatives, technologies, and innovative approaches for brands to pilot and scale.
Campaign Execution & Performance
- Lead paid media planning and execution for new brands, catering businesses, corporate campaigns, and other strategic initiatives.
- Coordinate with media agencies to ensure campaigns are implemented accurately and optimized toward business objectives.
- Monitor campaign performance, prepare performance reports, and provide actionable recommendations to business stakeholders.
Project Management
- Lead or support cross-functional media and digital marketing projects.
- Coordinate with internal stakeholders, agencies, and external partners to ensure successful project delivery.
Qualifications & Skills
- Bachelor's degree in marketing, Communications, Business Administration, or related fields.
- 4–6 years experience in digital media, performance marketing, media agency, or related fields.
- Strong understanding of media planning, audience strategy, digital advertising platforms, and media technology.
- Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, or other digital analytics platforms.
- Experience working with CRM audiences, audience activation, or first-party data is an advantage.
- Strong analytical, stakeholder management, communication, and project management skills.
- Proactive, curious, and passionate about digital innovation and emerging media trends.
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