Assistant Marketing Communications Manager

Job Summary

The Assistant Marketing Communications Manager supports the Marketing Manager in developing and executing marketing communication strategies and campaigns to enhance brand visibility, drive market share, and ensure consistent brand messaging across all channels. This role involves both strategic input and hands-on execution of various communication efforts.

Key Responsibilities

• Campaign Management: Assist in the planning, execution, and monitoring of integrated marketing communication campaigns across digital (social media, email, website) and traditional (print, events, PR) channels.

• Content Creation & Management:

  • Create, edit, and proofread compelling content for various materials, including press releases, proposals, advertisements, internal communications, website pages, and social media posts.

  • Ensure all content aligns with brand guidelines, company goals, and target audience needs.

• Digital Communication: Manage and update company social media accounts and website content, ensuring fresh, engaging, and accurate information.

• Public Relations & Media:

  • Assist in writing and distributing press releases.

  • Liaise with media stakeholders to secure appropriate coverage and maintain positive public relations.

• Event Coordination: Support the planning and execution of events, sponsorships, and promotions to boost brand awareness and lead generation.

• Analysis & Reporting:

  • Monitor, track, and analyze key performance metrics (KPIs) for marketing and communications initiatives.

  • Prepare reports on campaign effectiveness and provide data-driven recommendations for optimization.

• Cross-functional Collaboration: Work closely with internal teams (Sales, Product Development, Design) and external agencies/vendors to ensure marketing efforts are aligned with overall business objectives.

• Budget Management: Assist in managing budgets and timelines for marketing communication projects.