Lead product marketing strategy and define brand and product positioning to drive brand awareness, strengthen brand love, and accelerate sales performance.
Develop comprehensive marketing strategies aligned with overall business objectives, taking into account market trends, consumer behavior, and the competitive landscape.
Collaborate closely with cross-functional teams (e.g., NPD, Sales, and Digital) and external partners to execute 360° marketing campaigns and ensure seamless product launches.
Develop and execute new marketing initiatives and campaigns by identifying market opportunities and emerging consumer touchpoints to keep the brand top of mind across relevant channels.
Develop and manage marketing budgets, ensuring the optimal allocation of resources to maximize marketing effectiveness and business outcomes.
Stay up to date with beauty trends, consumer behavior, and competitor activities to drive product innovation and inform strategic planning.
Requirements:
Bachelor's degree in marketing, business administration or related field
Minimum of 5 years of experience in marketing or brand management within the FMCG industry; experience in the skincare category is preferred.
In-depth knowledge of FMCG market dynamics, consumer behavior, and industry trends.
Strong strategic thinking, analytical, and creative skills.
