Assistant Marketing Manager - Thailand
Location: Bangkok, Thailand
Scope: Thailand
Team: Marketing & PR
Reports to: Senior Brand Manager, SEA (with close collaboration with SEA Marketing Manager)
The Role
We are looking for an Assistant Marketing Manager - Thailand to support and execute PR, influencer, and marketing initiatives in one of the region's most dynamic and fast-growing beauty markets.
This role is highly execution-focused and requires deep knowledge of the Thai influencer landscape, social platforms, and local beauty culture. You will play a key role in driving brand visibility, engagement, and retail support in Thailand.
What You'll Do
Local Market Execution
- Execute PR, influencer, and marketing plans tailored specifically to the Thai market, aligned with regional strategy.
- Support the rollout of regional and global campaigns with strong local relevance.
Influencer & KOL Management
- Build and maintain relationships with Thai influencers, KOLs, and agencies.
- Coordinate seeding, content tracking, and coverage reporting.
- Support influencer negotiations, contracts, and deliverables.
Retail & Sephora Thailand Support
- Work closely with Sephora Thailand and local field teams to support launches, events, and social visibility.
- Track activations, collect performance insights, and share local feedback with the regional team.
Events & Activations
- Support the planning and execution of influencer events, press moments, and retail activations in Thailand.
- Coordinate logistics, suppliers, product shipments, and timelines.
Who You Are
- 3-5 years experience in PR, Influencer, or Brand Marketing (beauty preferred)
- Strong understanding of Thailand's social platforms, influencer culture, and beauty trends
- Highly organized, proactive, and execution-focused
- Comfortable working in a fast-paced, evolving environment
- Strong communication skills in English and Thai
- Collaborative team player with a local-first mindset
