Assistant Media Planning Manager

Key Responsibilities

• Develop and implement integrated media strategies aligned with business goals, sales targets, and seasonal travel trends.
• Plan and manage media budgets to maximize ROI, store traffic, and conversion.
• Execute and optimize campaigns across Meta, Google, and TikTok Ads Managers.
• Work closely with appointed media agencies to ensure campaigns are delivered on time and meet agreed KPIs.
• Monitor campaign performance (ROAS, CPA, CTR, conversion rate, traffic uplift) and provide data-driven insights and recommendations.
• Prepare regular performance reports and post-campaign analysis for management review.
• Collaborate with Marketing Communication, Merchandising, and Operations teams to ensure aligned messaging and promotional support.
• Stay updated on digital trends, traveler behavior, and competitive activities within travel retail.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 45 years of experience in media planning, preferably from a media agency or international marketing environment.
• Strong hands-on experience with Meta, Google, and TikTok Ads platforms.
• Experience in retail, travel retail, FMCG, or consumer brands is preferred.
• Strong analytical skills with the ability to interpret performance data and optimize campaigns effectively.
• Good communication and stakeholder management skills.