About WhiteCrow
We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house research.
About our client
Our client is one of the largest food and beverage companies in the world. They are a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While they are co-headquartered in Chicago and Pittsburgh, their brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
As an Assistant Regional Brand Manager, you will be responsible for...
- Supporting the Portfolio Manager for category & brand planning, grounded in consumer and customer insights.
- Supporting the deployment of Brand Marketing Campaigns (ATL/BTL or Through-the-line Campaign Management) for key markets with full ownership & leadership from campaign planning to post launch evaluation, working closely with external marketing agencies & partners.
- Supporting and managing innovation projects (relaunch/ NPD) including size of opportunity projection, understanding P&L and compliance checking, leading & working closely with innovation project team for assigned category.
- Developing the Selling Story for new product & campaign based on consumer & market insight, working closely with commercial sales & consumer insight team
- Conducting customer research including product testing and consumer insight session for new products/ relaunch with distributor team and focus consumer groups
- Actively recommending solutions and implement improvements for day-to-day operations with functional stakeholders internally & externally
- Planning & Monitoring marketing budget for key activities
What you already have...
- Education Background: Preferably from marketing/ business management background
- Education Level: Bachelor's Degree minimum, master's degree would be a plus
- Working Experience:
- 3-5 or more years of experience in brand/product management/marketing (FMCG) or experience in categories related to food products, meals or infant will be a plus.
