MAIN PURPOSE
The Assistant Sales Manager supports the Sales Manager in delivering commercial objectives for assigned brand(s) across all distribution channels. The role focuses on executing commercial plans, driving retail excellence, supporting sales growth initiatives, and ensuring effective day-to-day business operations.
Working closely with retail partners and cross-functional teams, the Assistant Sales Manager helps translate commercial strategies into execution, supports successful brand activations, and contributes to sustainable sales growth and profitability.
KEY RESPONSIBILITIES
Channel Management
- Support the development and execution of commercial plans to achieve sales and market share objectives.
- Coordinate day-to-day business operations and ensure effective execution across assigned channels.
- Support sales forecasting, business planning, and budget monitoring through analysis and recommendations.
- Monitor sales performance, identify opportunities, and recommend corrective actions to improve results.
- Build and maintain effective relationships with retail partners and internal stakeholders.
- Execute promotional and commercial activities in collaboration with Brand and Marketing teams.
- Support business continuity and act as a key point of contact in the absence of the Sales Manager.
- Multi-brands are career growth in the future.
Brand Activation
- Support and execute 360° brand activation plans across retail and digital channels.
- Ensure brand image, visual merchandising standards, and execution excellence across all POS locations.
- Support assortment planning and provide channel insights to optimize product mix and productivity.
- Monitor merchandising compliance and recommend improvements to enhance customer experience.
Retail Excellence & Team Support
- Conduct regular store visits to monitor execution standards, sales performance, and customer experience.
- Coach and support Counter Managers and Beauty Consultants to strengthen selling capability and operational effectiveness.
- Support recruitment, onboarding, and performance management processes for frontline teams.
- Promote a collaborative and performance-driven team culture.
- Leader with initiative approaches is welcome for business solution.
Business Analysis
- Support monthly forecasting, sales reviews, and performance tracking to ensure achievement of sales and profitability targets.
- Monitor sales performance and KPI achievement across channels.
- Analyze sell-in, sell-out, inventory, and productivity performance.
- Prepare sales reports, business reviews, and recommendations for management.
- Identify business risks and opportunities and support action planning to improve performance.
QUALIFICATIONS
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 3-5 years of experience in Sales, Key Account Management, Retail Management, or Commercial functions.
- Experience in beauty, luxury retail, FMCG, or consumer goods industries is preferred.
- Strong analytical, communication, and stakeholder management skills.
- Experience working with retail partners and frontline sales teams.
- Strong commercial acumen and ability to translate data into actionable insights.
- Able to manage multiple priorities in a fast-paced environment.
- Proficient in Thai and English at a business communication level.
- Passion for beauty, retail excellence, and customer experience.
