Assistant Trade Marketing Manager

Key Responsibilities:

• Support and develop and oversee comprehensive channel marketing strategies aligned with corporate goals and target markets.
• Lead the planning, execution, and optimization of multi-channel promotional campaigns, including digital marketing, events, partnerships, and content marketing as per assigned
• Cultivate and maintain strong relationships with channel partners, supporting co-marketing efforts and joint promotional initiatives.
• Provide strategic guidance and mentorship to marketing teams and associated stakeholders.
• Manage and allocate marketing budgets efficiently to maximize ROI.
• Analyze market trends, customer insights, and competitive intelligence to continually refine campaign strategies.
• Monitor and report on campaign performance, KPIs, and ROI, adjusting tactics as needed for success.
• Drive innovation in campaign approaches and marketing technologies to stay ahead of industry trends.
• Collaborate with product, sales, and customer success teams to develop tailored marketing content and tools for channel partners.
• Organize and coordinate high-impact promotional events, webinars, and industry trade shows.
• Lead negotiations and contract management for partner collaborations and co-marketing activities.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 5–8 years experience in marketing, especially channel or campaign management.
• Proven ability to execute multi-channel campaigns and drive ROI.
• Strong analytical and budget management skills.
• Excellent stakeholder management and communication skills.
• Leadership experience with the ability to guide teams.
• Familiar with CRM, marketing tools, and analytics platforms.
• Able to manage multiple projects in a fast-paced environment.