Assistant Trade Marketing Manager

2-4 Years

Job Description

Develop trade promotion strategies and align investments with business resources
Evaluate promotion effectiveness and competitor tactics
Analyze market trends and consumer behavior for business opportunities
Utilize market data tools like Nielsen Answers and Dunnhumby
Launch new products with optimized availability and sales tools
Collaborate with marketing for impactful point-of-sale materials
Monitor and clear slow-moving stock
Track NPD and competitor movements
Coordinate purchasing processes with suppliers
Manage POSM spending within budget
Bachelor's Degree or higher in Business Administration, Marketing or related field
At least 2 – 3 years of experience in Trade Marketing, Sales and Marketing in FMCG business
Analytical thinking skill
Excellent Co-ordination, Presentation and Communication skills