About WhiteCrow
We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house talent acquisition teams.
About our client
Our client is one of the largest food and beverage companies in the world. They are a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
About the role
We need candidates from India who are ready to relocate to Thailand. Looking to hire candidates who has got India Market experience
As an Associate Country Manager, you will be responsible for...
D&A Management
Key Performance Indicators: Delivery of annual budgeted:
- Net Sales Value (NSV)
- Profitability / Contribution Margin
- Innovation/lift and launch pipeline
- Leading top-to-top relationship management with key customers in both Retail & Foodservice Accountable for the local execution of Foodservice projects from the Region and/or International Zone in key sub-channels specifically in QSR, FSR, Hotels.
- Data-driven.
- Thoroughly understanding SELL-OUT and SELL-IN data to derive insights & identify opportunities to grow.
- Ensuring effective D&A Management in both Retail& Foodservice.
- Ensuring accurate/correct monthly forecasts are submitted ahead of deadline with the objective/ intention to achieve the forecast accuracy target.
- Identifying & collaborating with regional stakeholders for Lift & Launch and Innovation opportunities. Commercializing upon launch.
- Leading the competency development of the local sales team and ensure their individual development plans are in-place & active.
- Growing sales (volume & value mix), market share and weighted distribution within scope.
- Driving ABC strategic commercial plans including but not limited to: new market/channel entry, geo-expansion, direct-to-consumer, new product launches, cross-category promotions, distributor management, trade engagement/loyalty, promotion adherence, etc.
- Building integrated business plans to drive sales within scope and engage all stakeholders for execution.
- Optimizing portfolio strategy (SKU/channel/area mix)to attain maximum value creation.
- Building the ABC brand name to give consumers compelling reasons to choose our brand over competing brands.
- Developing a tactical program to support both Marketing and Sales objectives and expand distribution channels.
- Contributing to structure and implement segmentation and RVP (Retail Value Propositions) by segment and merchandising standards.
- Ensuring all business practices comply with policies and regulations of the government and company ethics.
- Monitoriing and/or assessing industry's regulatory changes as well as competitive activities and their impact to ABC.
What you already have...
- 10 years minimum of Sales/ Marketing/ Business Development (FMCG/FMCG Distributor) which covers both Retail & Foodservice.
- Experience as Nation Sales Manager or related from MNC companies or global food & beverages or consumer brands is preferable.
- Strong in analyzing sales data, negotiation, relationship Management
- Proficient in Trade Marketing and Consumer insights
- Proficient in Lift & Launch and Innovation
- Expert in Root-cause analysis, Critical Thinking & Problem Solving
- Strong team management with experience of leading big team
- Amicable to work in a matrix organization.
- Resilient, curious,strong executor
- Strong ability to quickly troubleshoot shortfalls and operate independently (Strong Self Starter)
- Ability to build and maintain effective relationships with internal and external stakeholders.
- Customer-centric mindset
- Fluent in English
