Place of Work:
MICE Sales
Scope and General Purpose of Job:
To achieve pre-determined revenue targets while maintaining appropriate sales programmes and handling multi-faceted projects.
Responsible to:
EAM Sales and Marketing
Responsible for:
Assistant Manager - MICE Sales
Assistant Manager - MICE & Events
MICE Planning Executive
Sales Coordinator
Job Summary:
The Assistant Director of MICE (Meetings, Incentives, Conferences, and Exhibitions) Sales is responsible for supporting the EAM Sales & Marketing in leading the MICE sales team to drive group business and achieve revenue goals. This role involves developing and executing strategic sales plans, maintaining strong client relationships, and coordinating with internal departments to ensure the successful execution of MICE events.
Key Responsibilities:
- Assist in developing and implementing sales strategies to maximize revenue from MICE segments.
- Manage and grow key accounts in the MICE market, both domestically and internationally.
- Identify new business opportunities through proactive prospecting and market research.
- Support the sales team in preparing proposals, contracts, and event planning documentation.
- Work closely with the events, catering, and operations teams to ensure seamless coordination of MICE events.
- Represent the hotel at trade shows, industry events, and client meetings.
- Conduct regular sales calls, site inspections, and client follow-ups.
- Monitor market trends and competitor activity to identify business risks and opportunities.
- Prepare sales reports and forecasts for senior management.
- Train, mentor, and supervise the MICE sales team as needed.
Personnel:
- Ensures all employees maintain an updated awareness of Hotel product knowledge, current promotion, policy changes and appropriate internal communication.
- Assists in the recruitment and selection of MICE & Event Sales employees if required.Adheres to hotel guidelines when recruiting and uses a competency-based approach to selecting employees.
- Assists to oversee the punctuality and appearance of MICE & Events Sales employees, making sure that they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department's grooming standards.
- Maximises the effectiveness of employees by developing each of their skills and abilities through the appropriate training, coaching, and/or mentoring.
- Assists to plan and implement effective training programmes for employees in coordination with the Training Manager and Departmental Trainers.
- Encourages employees to be creative and innovative, challenging and recognising them for their contribution to the success of the operation.
- Supports the implementation of The People Brand Standard, demonstrating and reinforcing Hyatt's Values and Culture Characteristics.
- Supports the implementation of changes as a result of the Employee Engagement Survey.
Other Duties:
- Ensures high standards of personal presentation and grooming.
- Maintains strong, professional relationships with the relevant representatives from competitor hotels and other organisations, including tour operators and local travel agents.
- Exercises responsible management and behaviour at all times and positively representing the hotel management team and Hyatt International.
- Responds to changes in the MICE & Events function as dictated by the industry, company and hotel.
- Reads the hotel's Employee Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
- Attends training sessions and meetings as and when required.
- Carries out any other reasonable duties and responsibilities as assigned.
- Must remain motivated, competitive and accountable and possess a solid understanding of current industry trends both local and international.
Core Skills:
The ability to produce high quality work in a consistent and reliable manner, in support of Hyatt's standards and processes
The ability to identify priorities, solve problems, produce desired results and be accountable for commitments
- Promotes Teamwork and Collaboration
The ability to build relationships within and across functions, balance individual and team goals, respect others and value different perspectives.
The ability to listen actively and identify appropriate messages and delivery methods to effectively influence others.
- Shows Initiative and Resourcefulness
The ability to initiate action, make decisions, adapt, drive change, use resources efficiently and solve problems quickly, creatively and practically
The ability to identify needs, shape actions and add value to relationships based on a central focus of customer satisfaction
Leadership Expectations:
Demonstrating behaviours consistent with Hyatt's Core Values
- Demonstrating a Passion for Service
Creating a positive impact by passionately serving others
- Translating Hyatt's Mission to Action
Defining a plan to achieve Hyatt's mission and successfully acting on it
Bringing others along to achieve common goals.
Demonstrating a vested interest in building Hyatt's brand and acting as an owner to advance Hyatt's success.
Demonstrating a thirst for knowledge and providing expertise to others to enhance their skills and abilities.
Education and Experience:
- Bachelor's degree in Hospitality Management, Business Administration, or related field.
- Minimum 5 years of experience in hotel sales, with at least 2 years focused on MICE or group sales.
- Strong understanding of the MICE market and event planning processes.
- Excellent communication, negotiation, and presentation skills.
- Proven track record of achieving sales targets and managing key accounts.
- Proficient in CRM systems and Microsoft Office applications.
- Fluent in English; additional languages are a plus.
