Strategy & Execution: Develop and implement overall digital marketing strategies (CRM/Martech, LINE OA, Content, Campaigns, Activations) aligned with brand goals and branch operations.
Team Leadership: Lead, direct, and mentor the digital marketing team to drive performance.
Budget & ROI Management: Oversee digital media spend and P&L, optimizing overall costs to maximize ROI/ROAS.
O2O & Customer Experience: Seamlessly integrate online-to-offline (O2O) customer journeys via CRM and branch collaboration.
Data-Driven Insights: Set data collection standards, create dashboards, and present performance insights to executive leadership.
Stakeholder & Agency Management: Partner with cross-functional teams (IT, Sales, Branches) and manage external Agencies/Vendors (Media, Creative, Martech).
Specifications
Education: Bachelor's Degree or higher in Marketing, Business Administration, Digital Marketing, or related fields (Master's Degree is a plus).
Experience:
8–10+ years of total experience in Digital Marketing / Marketing, with 3–5+ years in a leadership role.
Strong background in end-to-end digital strategy, CRM/Martech, Content, and Campaign Activation.
Proven track record in managing media budgets, P&L, and ROI/ROAS optimization.
Experience leading multi-disciplinary teams and managing agency/vendor partnerships.
Background in Consignment/Pawnshop, FMCG, Retail, or Financial Services is preferred.
