Job Title : Assistant Vice President, Group Corporate Communications
Job Purpose :
PR& Media Relations
- PR & Media Management for Businesses, Enablers and Group-wide initiatives to maintain/enhance Group's brand value
Special Projects
- Assists CIMB GCC Director on special projects to further enhance the Group's external corporate positioning.
Resource & Talent Management
- Training and coaching of new staff, TCBians and interns, on writing and editing
Key Responsibilities
PR & Media Relations
- Support Vice President in implementing an integrated local and regional communications strategy for Group CEO and the CIMB Group.
- Develop, implement and manage effective communication plans (e.g., key messages and proof points) and media-related activities to support CIMB Group's Businesses/Business Enablers (as stipulated by Director), in cooperation with them and their official partners.
- Draft, edit and prepare communication packs and/or press kits for CIMB Group (including press releases, key messages, FAQs, presentation decks etc).
- Manage communications with stakeholders for CIMB Group.
- Help manage issues and crisis communications for the Group.
- Ensure all media monitoring services vendor are fulfilled as specified in Service Level Agreement.
- Maintain good working relationship/ continually engage with the media
- Any other responsibilities/tasks as assigned by the Management from time to time.
Special Projects
- Support Vice President of GCC craft and implement the PR strategy for Special Projects, including pitching for interview and looking out for non-traditional opportunities to publicise CIMB's products and services through its sponsored events.
- Work with Businesses/Business Enablers to develop key messages to support an effective PR and/or media engagement plan.
- Lead on 2 – 3 Special Projects per year as stipulated by Vice President.
- Managing media analysis reports as prepared by media monitoring agency
- Update selected department procedures (e.g. Group Crisis Communications Procedure) as required
Resource & Talent Management
- Train new staff, TCBians and interns on daily media monitoring and preparation of daily media report.
- Guide new staff on various aspects of media relations and media engagement.
Job Specification - Qualifications
- Degree in any field.
- Relevant Work Experience
- Minimum 10 years working experience. Communications, media, journalism or related fields is an added advantage.
Required Competencies and Skills
Technical/Functional skills
- Good understanding of strategic communications principles and processes
- Understanding of the workings of broadcast, print and digital media
- Attention to detail is a must
- Excellent communication skills, especially writing and editing skills
- Strategic planning and organising skills
- Understanding of banking products and services is a plus
Personal skills (Soft Competencies [Core/Leadership])
- Good communications (written and spoken) and interpersonal skills
- Good networking - Ability to network with the media and facilitate inter-division/department/unit working relationships locally and regionally
Travel Requirements (if any)
