Be part of something bigger. Decode the future.
At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that we can develop solutions that deliver enjoyable and sustainable living together.
For more than one hundred years now, we've been working at the forefront of shaping lives for the better, developing products that meet people's demands in terms of taste, care, and well-being. But as consumer needs and wants to continue to evolve, we have even more work to do.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.
Join us in our exciting quest to build a future home!
All about the role:
Shape the future of B2B Sales for Electrolux in Thailand by owning the strategy, P&L, and execution for
Project Sales & Kitchen Retail Specialists channels.
You will lead the team towards highperformance across
retail kitchen specialists, and
developer/realestate projects, and B2B opportunities. You will deepen strategic partnerships through
Joint Business Planning (JBP), and deliver marketshare, sellout and profitability aligned to Electrolux's gotomarket objectives.
You will report to the General Manager of Electrolux Thailand, and functionally to the Head of B2B Sales Asia (region).
What you'll do:
- Strategy & P&L Leadership
- Own the strategy and annual operating plan; achieve revenue, margin, manage budgets, and ROI.
- Translate Thailand category priorities into channel programs (assortment, merchandising, price architecture, promotions)
- Partner & Account Leadership (Retail & Developers)
- Lead JBP with key kitchen retail partners and top developers; negotiate multiyear agreements, project scopes, and service levels.
- Oversee the full project lifecycle: bid/tender, specification, design alignment, sample/show flat preparation, logistics, installation, commissioning, handover, and warranty.
- Manage dealers and internal service teams to drive ontime, onbudget installations with zero rework.
- Maintain a robust pipeline and winrate across developer segments, track milestones and cash collection.
- Team Leadership & Capability Building
- Recruit, develop, and coach people; set clear KPIs and foster a highperformance culture.
- Build technical and commercial capability (product/BI, installation standards, opportunity management, negotiation, datadriven planning).
- Commercial Execution & Brand Experience
- Ensure flawless execution of promotions, merchandising standards, and brand visibility across all retail touchpoints and kitchen studios.
- Drive sellout growth programs with marketing (traffic, conversion, content and campaign calendar)
- CrossFunctional Governance
- Chair crossfunctional routines with Marketing, Sales Ops, After Sales/Service and Finance; align forecasts, supply, and service readiness.
- Enforce governance on trade investments and approvals (e.g., GTN/BTL frameworks and ROI discipline).
- Data, Forecasting & CRM
- Own forecast accuracy, pipeline, and performance reporting; drive decisions via sellout/market data.
- Identify gaps/opportunities by customer, product line and region; deploy corrective actions quickly.
- Compliance, Safety & Customer Satisfaction
- Ensure contract, legal, installation and safety compliance; uphold quality standards across all jobs.
- Drive partner/developer satisfaction (NPS/CSAT) and manage escalations to closure
Travel
- Regular travel nationwide to partners, developer sites, and team coaching.
Who you are:
- Candidate must possess at least Bachelor's Degree in Engineering (Electrical/Electronic) or Bachelor's Degree in Business, Marketing, or related field.
- 812+ years of sales leadership including builtin kitchen/appliances; proven success in both retail networks and projectbased sales.
- Strong negotiation and stakeholder influence; bilingual Thai & English.
- Proficiency with MS Office, CRM, and forecasting tools.
Core Competencies:
- International. You enjoy to work in a truly global environment and you like to deliver in cross-functional teams;
- Strategic. You have demonstrated strategic thinking, have strong analytical skills and ability to see the big picture;
- Business acumen. You have a proven track record of displaying strong business understanding and you are able to evaluate risks/opportunities making skilled business decisions;
- Team player. You have exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners;
- Good listener and communicator. You have great communication skills and you have the ability to convince, influence and motivate others in a complex matrix organization;
- Self-starter. You are keen for new experience, responsibility and accountability. You are self-driven, problem-solver with a proven track record of delivering great results;
- Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity. You manage every shifting priorities;
- Energy. You are passionate about what you do and able to transmit that energy to your team. Challenges are there to be overcome!
Where you'll be:
You will be based at the Bangkok office, Thailand.
Benefits Highlights:
- Flexibility of work hours with hybrid work arrangement
- Discounts on Electrolux products and services.
- Medical & Hospitalization coverage.
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Find out more:
- https://career.electroluxgroup.com/global/en
