About the Opportunity
This role is central to driving Discova's consumer-facing growth strategy. The Direct-to-Consumer Marketing Lead will own and optimise our marketing efforts across OTA platforms, our direct website, and in-destination sales channels. The successful candidate will blend strategic thinking with hands-on execution to elevate our experiences, drive conversion, and maximise revenue. This is a commercially focused role requiring a deep understanding of the travel customer journey, performance marketing, and Sales channel-specific dynamics.
Your main responsibility is:
- Lead the development and execution of integrated marketing strategies across OTA, direct website, and in-destination sales.
- Collaborate with products, sales, and operations to align marketing with commercial goals.
- Develop compelling content and campaigns tailored to each channel and audience segment.
- Oversee delivery of digital assets across paid and organic channels.
- Ensure brand consistency and localisation across markets.
- Use analytics tools (Google Suite, CRM, OTA dashboards) to monitor performance and inform decisions.
- Implement SEO/SEM strategies to drive organic growth.
- Develop dashboards and reporting frameworks for internal stakeholders.
- Build and maintain strategic relationships with OTA partners, local vendors, and tourism boards.
- Identify and execute co-marketing opportunities.
- Support product launches and destination campaigns with tailored marketing plans.
- Take ownership for management of the Kaura and Kaura Collective Brands.
- Collaborate with product and sustainability teams to surface Discova's community impact initiatives across all sales channels.
- Ensure our responsible travel products are positioned as core to our brand identity and value proposition.
- Develop marketing narratives that highlight our commitment to local communities, carbon reduction, and ethical tourism.
- Integrate community impact messaging into campaigns.
The Attributes:
- Strategic thinker with commercial acumen.
- Highly organised and results-driven.
- Strong communicator and collaborator.
- Creative and customer-centric mindset.
- Comfortable working under pressure and managing multiple priorities.
- Willingness to travel and adapt to dynamic environments.
- Personally aligned with Discova's values and purpose.
About Us
To learn more about Discova and our work perks click: https://bit.ly/4hEd88H
Get in touch now and Discova a world of possibilities!
