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BACKGROUND AND PURPOSE OF ROLE
The Channel Strategy and Shopper Marketing Manager for ECommerce & Social Commerce delivers consistent, competitive, and profitable growth by translating the Beauty & Wellbeing brand strategies into holistic category growth programs across pureplay ecommerce, omniecommerce, quick commerce, and social commerce platforms.
This role requires an indepth understanding of categorychannel portfolio opportunities and competitiveness within digital and social commerce ecosystems. The role develops and deploys strong shopper and trade marketing programs that activate the digital 4Ps tailored to each platform's algorithms, shopper behaviors, and content dynamics, ensuring investment efficiency and strong ROI.
ROLE & RESPONSIBILITIES
- Develop and deploy the category growth strategy for Beauty across ECommerce and Social Commerce platforms.
- Lead the creation of category commercial plans and define investment and promo models to deliver profitable digital growth.
- Define execution blueprints for the digital shelf and social commerce pathtopurchase.
- Champion the voice of the digital shopper and key platform partners.
- Collaborate with cross-functional teams to drive the ecommerce & social commerce agenda.
- Lead retailer and platform partnerships to unlock category opportunities.
- Key targets: digital category growth, traffic and conversion performance, availability, content health scores, spend efficiency, and ROI.
ESSENTIAL SKILLS
- Strategic, collaborative, proactive, digitalsavvy, datadriven, creative.
- Ecommerce and social commercesavvy understanding digital shopper missions and conversion levers.
- Datadriven creator translating platform analytics into insights.
- Curious and innovative explores emerging formats and tools.
- Strong business acumen and ownership mindset.
- Strong project management and communication skills.
- Strategic influencing.
TECHNICAL SKILLS / BACKGROUND
- Bachelor's degree in Business, Marketing, or related field MBA is an advantage.
- Minimum 5-8 years of experience in FMCG or Retail, with at least 3-5 years in eCommerce key account roles. Experience in Ecommerce platform is a plus.
- Ecommerce category management and Ecommerce shopper & channel marketing
- Social commerce marketing
- Digital shelf management
- Familiarity with analytics tools and platform dashboards
- Digital marketing and Dcommerce knowledge
- Industry background: beauty & personal care, FMCG, digital retail, social commerce
- Highly analytical, data-driven, and results-oriented.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Hindustan Unilever Limited (HUL) is a consumer goods company headquartered in Mumbai, India. It is a subsidiary of Unilever, a British company. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods.
HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co. and following a merger of constituent groups in 1956, it was renamed Hindustan Lever Limited. The company was renamed in June 2007 as Hindustan Unilever Limited
Job ID: 144588995
