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Branch Sales Manager - Agricultural Machinery Dealership (Nakhon Sawan)

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Job Description

RMA Group, headquartered in Bangkok, Thailand, is a multi-sector group with over 9,000 employees and an operational presence in 17 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of innovation, integrity, and endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia, and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.

Position Summary

We are seeking an experienced and results-driven Sales Manager to lead our branch operations in Central Thailand Region based in Nakhon Sawan. This role is critical in maintaining our market leadership in one of Thailand's most important agricultural regions. You will be responsible for driving sales growth of John Deere and JCB tractors and implements while providing exceptional service to the local farming community.

Core Responsibilities

  • Sales Leadership: Develop and execute strategic sales plans to achieve regional targets for equipment sales and market share growth.
  • Team Management: Lead, mentor, and motivate a team of sales representatives, ensuring high levels of product knowledge and customer engagement.
  • Market Expansion: Identify new opportunities within the Central Region rice, sugarcane, and maize sectors to expand the customer base.
  • Relationship Management: Build and sustain long-term partnerships with large-scale farmers, cooperatives, and local agricultural influencers.
  • Inventory & Forecasting: Coordinate with the supply chain team to ensure appropriate stock levels based on local seasonal demands.
  • Customer Experience & Marketing Support: Drive customer satisfaction and business growth through excellent after-sales support, strong customer relationships, and impactful product demonstrations, events, and marketing activities.
  • Reporting: Provide regular reports on sales performance, market trends, and competitor activities for the regional head office.

Requirements And Qualifications


  • Bachelor's degree in Agricultural Science, Business Administration, Engineering, or a related field.
  • Minimum 5 years of experience in sales management within the agricultural machinery, construction equipment, heavy equipment, or related industry.
  • Strong understanding of the agricultural landscape in Nakhon Sawan and Central Thailand, including regional crop cycles and farming practices.
  • Strong leadership skills with a track record of building high-performing sales teams.
  • Proficiency in Microsoft Office applications and CRM systems.
  • Native fluency in Thai; functional English proficiency is a significant advantage.
  • Valid driver's license and willingness to travel extensively within the province and surrounding areas.

RMA Group is an equal opportunity employer, with a diverse group of colleagues globally representing different cultures, backgrounds, and beliefs. Our values of Innovation, Integrity, and Endurance are embedded in what we do, and we welcome applicants who are committed to respecting diversity of thought and living our values on a day-to-day basis.

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Job ID: 151880839

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