About Your Role
The role focuses heavily on core educative sampling, PR initiatives, key branding events, and on-ground engagement activities that enhance consumer understanding, trial, and conversion. This manager ensures that every activation delivers a strong brand experience while also tracking performance, measuring ROI, and optimizing investments to drive long-term branding and lower brand funnel impact
What You'll Do
- Sampling Campaign Management Design and manage targeted sampling campaigns to drive product trial, awareness, and conversion, ensuring efficient execution and brand consistency.
- Strategic Planning & Execution Develop and implement the annual event and sampling strategy aligned with brand and marketing objectives, ensuring relevance to consumer needs and business goals.
- Consumer Occasion Mapping Identify key consumer occasions, touch-points, and channels (e.g., retail, festivals, lifestyle events) to maximize brand visibility and engagement.
- Operational Excellence Coordinate logistics, staffing, and distribution plans to ensure smooth and cost-effective execution of sampling and event activities.
- Stakeholder & Agency Collaboration Manage event agencies, vendors, and internal teams to deliver seamless activations, maintaining high standards of brand representation and consumer experience.
- Integrated Campaign Alignment Work closely with Brand, Trade Marketing, Sales, and Digital teams to integrate event and sampling efforts into broader marketing campaigns for maximum impact.
- Performance Tracking & ROI Analysis Track key performance indicators including reach, engagement, trial conversion, and ROI. Analyze post-event data and consumer feedback to identify improvement angles and inform future strategies.
- Consumer Insight Collection Gather customer and consumer insights from activations and market interactions to support product development, messaging refinement, and strategic planning.
- Continuous Improvement & Learning Loop Apply a test-and-learn approach to activation, using data-driven insights to refine execution, scale successful initiatives, and enhance future campaign effectiveness.
What You need to be successful
- Bachelor's degree in Marketing, Event Management, or related field.
- 5+ years of experience in event marketing, brand activation, or field marketing, preferably in FMCG.
- Strong project management and organizational skills.
- Excellent communication and vendor management abilities.
- Willingness to travel and work flexible hours during events.
Our DEI Commitment
At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.
Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.
