Overall Job Responsibility
The Brand & Media Manager is responsible for strengthening the SG Enable brand by developing compelling brand narratives, managing integrated marketing campaigns, growing digital audiences and ensuring media investments are effectively utilised.
The role supports the organisation's mission by increasing awareness, understanding and trust in SG Enable, while ensuring that all communications consistently reinforce SG Enable's position as Singapore's leading organisation championing disability inclusion.
The role also serves as a strategic marketing partner to Business Units by providing brand, media and marketing expertise
Duties and Responsibilities
- Brand Strategy & Management
Support the development and implementation of SG Enable's brand strategy.
Responsibilities Include:
- Support the development of SG Enable's brand positioning and messaging.
- Ensure consistent application of SG Enable's brand identity across all communications.
- Develop brand guidelines and communication frameworks.
- Monitor brand perception and recommend improvements.
- Conduct periodic brand health reviews.
- Integrated Marketing Campaigns
Support the planning and implementation of integrated marketing initiatives.
Responsibilities Include:
- Develop campaign communication strategies aligned with the SG Enable brand.
- Advise Business Units on campaign positioning and audience targeting.
- Work with creative agencies on campaign concepts and execution.
- Ensure campaigns reinforce both programme objectives and the SG Enable brand.
- Monitor campaign performance and recommend optimisation.
- Media Planning & Performance
Drive effective utilisation of media resources.
Responsibilities Include:
- Develop integrated media plans.
- Work with media agencies on campaign planning.
- Monitor media performance.
- Analyse media effectiveness.
- Recommend media optimisation strategies.
- Consolidate media opportunities across Business Units where appropriate.
- Digital Brand Growth
Grow SG Enable's digital presence.
Responsibilities Include:
- Support website content strategy.
- Optimise digital campaigns.
- Monitor SEO performance.
- Analyse audience engagement.
- Recommend improvements to digital channels.
- Marketing Excellence & Advisory
Support organisation-wide marketing excellence.
Responsibilities Include:
- Develop marketing toolkits.
- Provide marketing consultation to Business Units.
- Share marketing best practices.
- Conduct marketing capability-building workshops.
- Support evaluation of creative and media agencies.
- Measurement & Insights
Use data to improve marketing effectiveness.
Responsibilities Include:
- Track campaign performance.
- Analyse audience insights.
- Prepare performance dashboards.
- Recommend continuous improvements.
- Monitor brand health indicators.
Qualifications, Knowledge And Experience
- A bachelor's degree in Marketing, Communications, Business, Digital Marketing, Brand Management, or a related discipline.
- At least 5 to 8 years of relevant experience in brand management, integrated marketing, digital marketing, corporate communications, marketing strategy, or a related field. Experience in both strategic planning and campaign execution would be an advantage.
- Demonstrated experience in developing and managing brands, integrated marketing campaigns, content strategies and digital platforms that drive audience engagement and organisational reputation.
- Strong understanding of brand strategy, customer insights, content marketing, social media, digital marketing and integrated communications, with the ability to translate business objectives into effective marketing and brand initiatives.
- Experience working with creative, media and digital agencies, including campaign planning, media strategy, agency management and performance evaluation.
- Strong analytical and data-driven mindset, with the ability to interpret campaign performance, digital analytics and marketing insights to optimise outcomes and return on investment.
- Excellent writing, editing and storytelling skills, with the ability to develop compelling narratives across multiple communication channels and audience segments.
- Excellent stakeholder engagement, influencing and relationship management skills, with the ability to work collaboratively across diverse teams and build strong partnerships with internal and external stakeholders.
- Experience in developing marketing capability, establishing governance frameworks or leading marketing excellence initiatives would be an advantage.
- Experience in the public sector, social service sector, purpose-driven organisations or organisations with multiple brands and stakeholder groups would be an advantage.
Additional Information
Send your resume to us by clicking the Drop your resume / Apply button now, or you can also email us at [Confidential Information]
Please State In Your Detailed Resume Your:
- Current and expected salaries and annual package
- Reason for leaving current employment (if applicable)
We regret that only shortlisted candidates will be informed.
