Responsibilities:
Brand Strategy & Development:
- Assist the Business Director in developing, executing, and refining the overall multi brand strategy.
- Conduct market research and competitive analysis to inform brand positioning and messaging.
- Lead cross-functional teams to develop integrated marketing plans that align with the brand's vision, mission, and objectives.
- Analyze consumer insights, market trends, and competitor activities to inform brand strategy and decision-making.
- Monitor brand health metrics and work to continuously improve brand perception and awareness.
Brand Management:
- Oversee day-to-day brand management activities, ensuring brand consistency across all touchpoints (advertising, digital, retail, packaging, etc.).
- Collaborate with internal and external teams to develop creative and compelling brand campaigns.
- Manage and evaluate brand performance metrics, including market share, consumer perception, and sales growth.
Team Leadership:
- Lead and mentor a team of brand managers, assistants, and marketing professionals.
- Provide guidance and support in executing brand campaigns and managing project timelines.
Campaign Execution:
- Plan, execute, and track the success of integrated marketing campaigns to drive brand awareness, loyalty, and sales.
- Manage relationships with external agencies, vendors, and partners to ensure smooth execution of campaigns.
- Oversee budget management for marketing initiatives, ensuring cost-effectiveness and ROI.
Consumer Insights & Market Trends:
- Lead consumer research initiatives to identify new opportunities for brand growth and innovation.
- Monitor brand health metrics and work to continuously improve brand perception and awareness.
Stakeholder Management:
- Work closely with management and principle to align on brand objectives and key initiatives.
- Collaborate with operation, marketing, and digital teams to ensure brand consistency and integration across all business functions.
- Present brand performance updates, insights, and future plans to internal and external stakeholders.
Personal Specification:
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Experience in brand management or marketing, with at least 3 years in a leadership role.
- Experience in FMCG, retail, or luxury goods preferred.
- Strong understanding of brand development, positioning, and management.
- Proven track record in developing and executing successful marketing campaigns.
- Excellent leadership, communication, and project management skills.
- Analytical mindset with experience in market research, data analysis, and brand tracking.
- Ability to collaborate with cross-functional teams and manage multiple stakeholders.
- Creative thinking with a strategic approach to problem-solving.
Proficiency in Microsoft Office Suite, with advanced knowledge of Excel and PowerPoint.
