Job Highlights
- The successful candidate will have a penchant for collaboration and be able to think on their feet and be resourceful if a challenge arises
- Experience in negotiation, merchandising and/or retail management is highly desirable
- Exemplary organization and coordination skills are an absolute must
- The ability to communicate in both English and Thai is required
- This is a part-time role based in Bangkok, Thailand featuring hybrid work and travel to The Fields in Chonburi.On-site presence required during Wonderfruit festival (11-15 December) and key pre-production phases.
Scratch First, the team behind Wonderfruit and Fruitfull, is looking for a creative, strategic, and execution-savvyBrand Collaboration & Merch Managerto lead the charge on all things collab and merch. Youll drive high-impact partnerships with aligned brands across fashion, design, F&B, wellness, and morecrafting ideas and locking in deals that culminate in memorable launches at Wonderfruit. Youll also oversee our merchandise operation, ensuring our products, sales, and retail presence match the Wonderfruit experience. This role sits at the crossroads of culture, commerce, and creative storytelling. Our experiences and festivals exist to encourage, develop and innovate creative solutions for sustainable living, and to bring about a global community to celebrate them. We believe that creativity is the catalyst for change. If you believe the same, read on.
The Role:
Working across departments with the guidance of the Strategic Partner Manager, the successful candidate will:
Brand Collaborations
- proactively identify, approach, and secure partnership opportunities with culturally aligned brands.
- Lead pitch development, negotiation, and deal-closing processes for festival-aligned collaborations.
- Co-create collab conceptsspanning products, installations, activations, and digital extensionsthat bring the Wonderfruit ethos to life.
- Manage all aspects of partner integration: concept development, timelines, deliverables, creative alignment, and execution on site.
- Collaborate closely with internal teams (creative, production, marketing, and comms) to ensure seamless execution and brand synergy.
- Track outcomes and create post-event reporting to evaluate success and inform future collabs.
Merchandise Management
- Own Wonderfruits seasonal and festival merchandise planningfrom design collaboration and vendor coordination to production and pricing.
- Lead the setup and operation of on-site retail experience, including staffing, training, and visual merchandising.
- Monitor sales performance and adjust in real time to meet revenue targets and guest demand.
- Deliver post-festival reporting on merch performance and propose data-informed recommendations for future editions.
Candidate requirements:
- 4+ years experience in brand partnerships, fashion/lifestyle merchandising, or creative retail management.
- Proven ability to pitch and close meaningful brand deals with a cultural or creative angle.
- Strong creative instincts with a deep understanding of brand alignment, audience resonance, and cultural timing.
- Excellent communication and relationship-building skills.
- Experience working with production timelines, cross-functional teams, and third-party vendors.
Bonus Points:
- Experience in experiential or festival environments.
- Existing network in lifestyle, fashion, wellness, or design brandsespecially in Thailand or across the region.
- Knowledge of ethical sourcing or sustainable production practices.
- Background in launching capsule collections, pop-ups, or limited-edition product runs.
Wonderfruit is a celebration of art, culture, and sustainabilityan annual gathering that blends music, ideas, and experiences into a living platform for positive impact. As we enter our Decade of Wonder, were elevating our collaborations, storytelling, and brand presence to reach new cultural and commercial heights. Join us to explore artistry, strategy, and storytelling and build meaningful creative collaborations that live beyond the festival.
*Please note: this position is currently only accepting applications from Thai Nationals and candidates who are already legally entitled to work in Thailand.
