Brand Communications Department Manager / Assistant Manager (RetailTech)

Key Responsibilities :

• Lead the RetailTech communications strategy to position the company as a leader in retail innovation and technology.

• Develop and drive a clear brand narrative that translates the company's digital transformation and RetailTech initiatives into compelling stories.

• Build and amplify thought leadership, positioning senior executives as industry voices through media, speaking platforms, and insight-driven content.

• Oversee strategic content development including executive viewpoints, industry insights, innovation stories, articles, and short-form video content to engage broader audiences.

• Collaborate with cross-functional teams (technology, marketing, strategy) to translate business initiatives into strong external communications.

• Guide content development and storytelling, ensuring consistency in messaging, tone, and brand positioning across channels.

Qualifications :

• 6–10 years experience in corporate communications, brand strategy, or PR

• Strong experience in strategic storytelling

• Experience working with technology, digital transformation, or innovation narratives is a plus.

• Excellent writing and editorial skills in English and Thai

• Strong media and stakeholder management skills.