Job Summary:
The role will be responsible for developing and executing integrated marketing communication strategies to establish Nextopia Zone as a leading the world of sustainability's lifestyle and experience destination. This role will drive brand awareness, customer engagement, traffic generation, and commercial performance through innovative and data-driven marketing initiatives across online and offline touchpoints.
Responsibilities:
Integrated Marketing Communication Strategy
- Develop and execute IMC strategies aligned with Nextopia Zone's business objectives and brand positioning.
- Analyze customer insights, market trends, and consumer behavior to drive effective marketing initiatives.
- Develop communication plans to support brand awareness, customer engagement, and commercial goals.
Campaign Planning & Execution
- Lead end-to-end marketing campaigns across digital, social media, PR, CRM, events, and on-ground activations.
- Collaborate with internal teams and external agencies to deliver impactful campaigns and content.
- Manage campaign budgets, timelines, and resources to ensure execution excellence.
Brand & Customer Experience Management
- Ensure brand consistency across all communication channels and customer touchpoints.
- Drive customer engagement through innovative experiences, activations, partnerships, and community-building initiatives.
- Support sustainability and ESG communication initiatives to strengthen brand purpose and stakeholder engagement.
Performance Analysis & Marketing Optimization
- Monitor campaign performance and key marketing KPIs to evaluate effectiveness and ROI.
- Generate actionable insights and recommendations to optimize communication strategies and customer engagement.
Partnership & Stakeholder Management
- Build strong relationships with business partners, tenants, agencies, media partners, and key stakeholders.
- Work cross-functionally with internal teams to ensure alignment of marketing initiatives and business objectives.
Budget & Project Management
- Manage marketing budgets and resources efficiently to maximize business impact.
- Ensure projects are delivered on time, within budget, and in compliance with company policies and marketing best practices.
Qualifications:
- Bachelor's Degree or higher in Marketing, Marketing Communications, Mass Communications, Business Administration, or related fields.
- Minimum 5-8 years of experience in Integrated Marketing Communications, Marketing Strategy, Brand Management, or related functions.
- Strong experience in developing and executing 360-degree marketing campaigns.
- Experience in retail, shopping mall, lifestyle destination, entertainment, attraction, mixed-use development, or related industries is highly preferred.
- Experience working with media agencies, creative agencies, or digital marketing platforms is an advantage.
- Strong understanding of consumer behavior, market trends, CRM, digital marketing, and customer journey management.
- Excellent analytical skills with the ability to translate data into actionable business insights.
- Strong communication, presentation, negotiation, and stakeholder management skills.
- Excellent project management and budget management capabilities.
- Fluent in both Thai and English.
- Knowledge of Sustainability, ESG (Environmental, Social & Governance), Circular Economy, or Sustainable Development concepts will be an advantage.
- Experience in communicating sustainability initiatives, purpose-driven campaigns, CSR projects, or ESG-related programs is preferred.
