We're hiring: Brand Director (Apparel)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Oversee the full end-to-end brand management for both import/licensed brands and domestically manufactured apparel, ensuring each brand achieves its commercial, product, and marketing objectives.
- Lead strategic brand planning, annual business roadmaps, and P&L managementincluding sales forecasting, pricing strategy, margin optimization, and inventory health across all assigned brands.
- Manage product assortments and seasonal line planning by collaborating closely with overseas principals (for imported brands) and internal design, product development, and production teams (for in-house manufactured brands).
- Ensure brand identity, positioning, and communication are consistent with global guidelines while adapting messages and campaigns to fit the Thai consumer and retail landscape.
- Direct OTB planning, sales budgeting, and stock replenishment, ensuring optimal sell-through, efficient buying decisions, and balanced inventory across department stores, standalone shops, and e-commerce.
- Drive cost negotiations, product costing reviews, raw material utilization, and sustainability considerations to ensure profitable and efficient operations for both imported and manufactured brands.
- Strengthen relationships with brand principals, department stores, landlords, distributors, and key trade partners, ensuring alignment on assortment, launches, promotions, and retail door performance.
- Oversee execution of seasonal campaigns, in-store activations, visual merchandising, and marketing initiatives, ensuring cohesion between product, price, communication, and retail experience.
- Identify new growth opportunities through consumer insights, category trends, competitive benchmarking, and market researchguiding brand repositioning, product innovation, and new capsule collections where relevant.
- Ensure strong collaboration and seamless alignment between merchandising, production, retail operations, finance, e-commerce, creative, and marketing teams to deliver consistent brand excellence.
- Lead, coach, and develop Brand Managers, Merchandisers, and cross-functional teams to build a high-performance, commercially minded, and brand-centric organization.
Qualifications:
- Bachelor's or Master's Degree in Marketing, Business, or related field.
- 812 years of experience in brand management within fashion, apparel, or lifestyle industries.
- Proven track record in either import brand management or domestic manufacturing-based brand leadership.
- Strong commercial mindset with experience managing P&L and retail operations.
- Excellent coordination skills across production, merchandising, and marketing functions.
- Fluent in Thai and English, both written and spoken.
- Hands-on leadership style with ability to balance creativity and data-driven decisions.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
