We're hiring: Brand Director (Baby)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Own the full P&L for both Kids Clothing and Kids Home-Care categories, ensuring profitable growth, pricing discipline, cost efficiency, and margin optimization across all channels.
- Shape the 35 year category strategy covering portfolio expansion, innovation direction, channel development, and long-term revenue growth drivers.
- Lead annual business planning, demand forecasting, financial target setting, and performance tracking for both product lines.
- Oversee integrated brand strategies and marketing plans across ATL, BTL, and digital, ensuring consistent brand positioning and compelling communication across retail, e-commerce, packaging, and campaign touchpoints.
- Partner closely with the shared MARCOM team to drive creative development, media planning, digital content, and KOL/influencer programs aligned with category and brand objectives.
- Lead seasonal line planning and co-development of Kids Apparel, ensuring relevance in design, trend, silhouette, and consumer appeal, while balancing commercial viability and brand differentiation.
- Direct the NPD and innovation pipeline for detergent, hygiene, and kids consumer products, overseeing product feasibility, formulation, packaging, regulatory compliance, costing, pricing, and supplier partnerships.
- Oversee merchandising strategy, inventory health, assortment planning, allocation, and replenishment across apparel and consumer products to ensure availability, sell-through, and stock efficiency.
- Strengthen brand availability, visibility, and commercial performance across MT, TT, e-commerce, department stores, and specialty channels, while building strong relationships with buyers, distributors, platform partners, and trade stakeholders.
- Lead trade marketing programs, in-store execution, and launch activations to ensure cohesive and effective commercial deployment across all touchpoints.
- Continuously monitor market dynamics, category trends, competitive movement, and consumer/parent usage behavior, translating insights into actionable brand, product, and commercial strategies.
- Utilize data and analytics to refine portfolio positioning, optimize performance, and guide decision-making across pricing, promotion, innovation, and merchandising.
- Lead, mentor, and develop a multi-disciplinary team of Brand Managers, Merchandisers, and cross-functional collaborators, driving a high-performance culture grounded in accountability, agility, and execution excellence.
- Serve as the strategic integrator across design, R&D, regulatory, supply chain, sales, trade marketing, e-commerce, finance, and MARCOM to ensure seamless alignment and flawless end-to-end execution.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business, FMCG, Fashion, or related fields.
- At least 1015 years in FMCG, fashion, household care, or kids-related industries, with minimum 5 years in a leadership role.
- Strong track record in brand building, innovation, P&L management, and multi-category leadership.
- Experience in both FMCG and fashion/apparel is highly preferred.
- Proven capability in driving integrated marketing campaigns, product development, and trade/channel expansion.
- Strong analytical, commercial, and strategic thinking with a consumer-first mindset.
- Excellent communication skills in Thai and English.
- Experience managing multidisciplinary teams and external stakeholders (agencies, suppliers, trade partners).
- High agility, business acumen, creativity, and leadership presence.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
