We're hiring: Brand Director (FMCG)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Manage a group of assigned brands to ensure brand performance aligns with company goals and market strategy
- Develop and execute comprehensive marketing plans covering brand image, product development, communication, and sales promotions
- Conduct competitor analysis and study consumer behavior to identify growth opportunities and strategic channel expansion
- Oversee full P&L responsibility for assigned brands, including budget planning and execution across ATL, BTL, digital marketing, and campaign activities (e.g., TVCs, advertisements)
- Forecast sales volumes and collaborate closely with Lion Corp (manufacturing partner) and distributors to ensure product availability and supply chain efficiency
- Partner with R&D to lead and manage the development and launch of new products, ensuring smooth end-to end execution
- Plan and implement communication strategies across ATL, BTL, PR, and digital media with agency partners, focusing on building brand awareness and reaching target audiences
- Develop sales promotion strategies, including campaign design, budget planning, and premium promotions in coordination with distributors and suppliers
- Monitor, analyze, and report campaign outcomes with insights and recommendations to support commercial decisions and identify new revenue channels
- Lead, mentor, and develop the marketing team to ensure high performance and alignment with brand objectives • Perform additional tasks as assigned by the management team
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field
- Minimum 5 years of experience in brand management or marketing within the FMCG industry (food or non food)
- Proven track record in managing mass-market brands, including traditional and modern trade, and/or online channels
- Strong experience working cross-functionally with R&D, production, distributors, and creative/media agencies
- Strong analytical skills with the ability to interpret market trends, sales performance, and consumer behavior
- Strategic thinker with creativity in campaign design, product positioning, and market expansion
- Solid understanding of data-driven marketing and how to leverage consumer insights in decision-making
- Mature, adaptable, and capable of managing a fast-moving, dynamic team and project environment
- Strong leadership, presentation, and communication skills
- Fluent in Thai and English
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
