We're hiring: Brand Director (Imported Brand)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Develop and execute brand strategy aligned with global brand guidelines and Thailand market dynamics to ensure sustainable growth and brand equity enhancement.
- Lead annual business planning and define a clear 3-year growth roadmap covering distribution, product architecture, channel mix, and profitability targets.
- Serve as the primary strategic liaison between Thailand and international brand principals, ensuring alignment on commercial objectives, seasonal direction, and brand positioning.
- Conduct annual and seasonal business reviews with principals, presenting performance insights, growth opportunities, and corrective action plans.
- Ensure full compliance with global brand standards including visual identity, pricing framework, assortment structure, and distribution strategy.
- Lead seasonal buy planning (Spring/Summer, Fall/Winter) with full ownership of Open-to-Buy (OTB), ensuring balanced assortment architecture and optimal margin structure.
- Analyze historical sales performance, sell-through rates, inventory aging, and margin contribution to drive data-informed buying decisions and minimize risk exposure.
- Approve pricing strategy, margin targets, and inventory allocation plans to ensure healthy inventory turnover and controlled markdown levels.
- Manage import planning, forecasting accuracy, replenishment strategy, and logistics coordination to ensure timely product availability and operational efficiency.
- Own full brand-level P&L including revenue growth, gross margin optimization, cost control, and overall profitability.
- Monitor financial KPIs including sell-through, markdown ratio, inventory turnover, working capital, and operational expenses, ensuring financial discipline and sustainable returns.
- Strengthen and expand distribution across Department Stores, Modern Trade, Standalone Stores, and E-Commerce platforms to maximize market penetration and brand visibility.
- Negotiate commercial terms with landlords and retail partners to secure strategic locations and enhance commercial performance.
- Evaluate and develop new channel opportunities including B2B partnerships and online marketplaces to diversify revenue streams.
- Oversee integrated marketing strategy in alignment with global campaigns, ensuring strong brand storytelling and cohesive execution across all touchpoints.
- Adapt global toolkits into impactful local activation plans covering retail, digital, PR, and influencer collaborations while optimizing marketing ROI.
- Ensure consistent brand experience across retail environment, communication materials, and customer engagement platforms.
- Lead, mentor, and develop Brand Managers and cross-functional brand teams, fostering accountability, commercial ownership, and high-performance culture.
- Build succession planning and promote strategic thinking, agility, and global mindset within the organization.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or related field
- Minimum 1012 years of experience in brand management, preferably in fashion, lifestyle, or premium consumer goods
- Proven experience managing imported brands and dealing directly with international brand principals
- Strong commercial acumen with hands-on P&L ownership
- Solid experience in seasonal buying, OTB management, and inventory control
- Experience managing department store channels and multi-brand retail environments
- Strong negotiation and stakeholder management capability
- Excellent communication skills in Thai and English
- Strategic, analytical, and commercially driven
- International exposure or regional collaboration experience is a strong advantage
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
