We're hiring: Brand Director (Licensing/Owned Brand)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Develop and execute brand strategy aligned with global licensing agreements and Thailand market dynamics to ensure sustainable growth and brand equity enhancement.
- Lead annual business planning and define a clear 3-year growth roadmap covering product architecture, production capacity, distribution expansion, and profitability targets.
- Serve as the primary strategic liaison between Thailand and brand principals to ensure alignment on brand positioning, product standards, and commercial objectives.
- Conduct annual and seasonal business reviews with principals, presenting performance analysis, development roadmap, and strategic growth initiatives.
- Ensure full compliance with licensing agreements, brand DNA, product specifications, quality standards, and brand communication guidelines.
- Lead end-to-end seasonal product development planning in collaboration with affiliated manufacturing units, ensuring timely execution from concept to delivery.
- Oversee assortment architecture, costing structure, and pricing strategy to balance brand positioning with margin optimization.
- Manage production planning, capacity allocation, material sourcing, and quality control processes to ensure operational efficiency and brand consistency.
- Coordinate selective import or signature product buying from principals (if required) to maintain brand authenticity and global alignment.
- Own full brand-level P&L including revenue growth, gross margin optimization, production cost management, inventory control, and overall profitability.
- Monitor financial KPIs including sell-through rate, markdown ratio, inventory turnover, working capital, and cost efficiency to ensure sustainable returns.
- Lead disciplined OTB planning and inventory forecasting to minimize excess stock and production risk.
- Strengthen and expand distribution across Department Stores, Modern Trade, Standalone Stores, and E-Commerce platforms to maximize market penetration.
- Negotiate commercial terms with retail partners and identify expansion opportunities to enhance brand footprint.
- Oversee integrated marketing strategy aligned with brand principal guidelines while adapting activation plans to local consumer insights.
- Ensure consistent brand storytelling and customer experience across retail, digital, and communication touchpoints.
- Drive cross-functional alignment between design, merchandising, production, retail operations, finance, and supply chain to ensure seamless seasonal execution.
- Lead, mentor, and develop Brand Managers and cross-functional brand teams, fostering accountability, operational excellence, and commercial ownership.
- Build succession planning and promote strategic thinking, agility, and disciplined execution within the organization.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Fashion Business, or related field
- Minimum 1012 years of experience in brand management, preferably within fashion, lifestyle, or consumer goods
- Proven experience managing licensed brands with local production oversight
- Strong understanding of licensing agreements, product compliance, and brand governance
- Solid experience working with manufacturing units and production planning processes
- Strong commercial acumen with hands-on P&L ownership
- Experience managing department store and multi-channel retail environments
- Strong negotiation and stakeholder management capability
- Excellent communication skills in Thai and English
- Strategic, analytical, operationally disciplined, and commercially driven
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
