We're hiring: Brand Director (Wacoal)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Define and lead long-term brand vision and positioning strategy for Wacoal Thailand, strengthening brand equity in the lingerie and intimate wear category.
- Develop annual business plan and 3-year growth roadmap covering product innovation, manufacturing integration, distribution strategy, and profitability targets.
- Own full brand-level P&L including revenue growth, gross margin optimization, production cost control, inventory management, and working capital efficiency.
- Lead end-to-end product lifecycle from concept, fit development, sampling, technical construction, costing, pricing, to retail execution.
- Define lingerie product architecture including bra categories (full support, push-up, wireless, seamless), shapewear, sleepwear, and seasonal capsule collections.
- Collaborate closely with in-house manufacturing, pattern makers, and technical development teams to ensure superior fit accuracy, comfort innovation, and quality consistency.
- Drive cost engineering initiatives to optimize fabric sourcing, trimming, production efficiency, and yield management without compromising product integrity.
- Establish disciplined OTB planning and production forecasting to minimize excess inventory, reduce markdown risk, and maintain healthy inventory turnover.
- Strengthen distribution footprint across Department Stores (consignment), Standalone Stores, Modern Trade, and E-Commerce platforms, including DTC strategy.
- Develop omni-channel pricing and assortment strategy aligned with target consumer segmentation and competitive positioning.
- Lead integrated marketing strategy emphasizing emotional storytelling, body confidence, femininity, comfort innovation, and brand heritage.
- Ensure consistent brand experience across retail stores, VM, packaging, digital presence, and customer touchpoints.
- Identify category expansion opportunities (e.g., premium line, younger segment, maternity, sport lingerie, sustainability-focused collections).
- Drive cross-functional alignment between Design, Merchandising, Manufacturing, Retail Operations, Finance, and Marketing to ensure seamless seasonal execution.
- Build high-performance brand team with strong technical product knowledge, commercial discipline, and innovation mindset.
- Develop succession pipeline and future category leadership capability within the owned brand structure.
Qualifications:
- Bachelor's or Master's degree in Marketing, Fashion Business, Textile Engineering, or related field.
- Minimum 10–12 years of experience in brand management, preferably within lingerie, intimate wear, fashion, or premium consumer goods.
- Strong understanding of lingerie construction, sizing matrix, fit development, and technical garment production.
- Proven experience working closely with manufacturing units and product development teams.
- Hands-on experience with costing, margin engineering, and production planning.
- Strong commercial acumen with full P&L ownership experience.
- Experience managing multi-channel retail environments including Department Stores and E-Commerce.
- Strong analytical capability balancing creativity with financial discipline.
- Excellent stakeholder management capability and leadership presence.
- Fluent in Thai and English.
- Strong ownership mindset with entrepreneurial drive.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
