Lead and develop marketing strategic plan, brand activation and brand communication in order to drive brand growth
Leverage the understanding to identify key brand drivers and to develop brand strategy to profitably grow the brand
Develop understanding of categories including market environment, core consumer needs, competitive environment and consumer insights to identify brand objective, brand opportunities, brand road map, growth drivers, and brand plan
Develop insightful brand activation and integrated marketing communications aligned with brand proposition and brand strategies
Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
Develop annual strategic brand plans to identify current positioning and opportunities for the brand's long-term growth
Lead channel activities and promotion to drive growth by brands by channel
Continuously improve operation and services excellent, provided to customers at point of sales
REQUIREMENTS:
Bachelor's degree in Engineering, Science, Marketing and other related fields
1-2 years working experience in marketing position, preferably in fashion and luxury industry (Welcome new graduates)
Driven and possess leadership skills
Strong organizational and analytical skills
Innovative and demonstrate ability to generate new ideas
Good communications and interpersonal skills
Up-to-date with latest trends and market best practices
