To develop, gain approval for and implement effective company's core brand (Anlene) plans to meet volume, revenue, profit and brand objectives for designated product/brands within organization portfolio.
To initiate new ideas to increase brand / category penetration without deterring from global brand strategy.
Key Accountabilities
Lead in the development of the annual marketing plan for Anlene.
Oversee and optimize A&P budgets for assigned campaigns, ensuring effective resource allocation and maximizing return on investment.
Lead in the ongoing monitoring and reporting of progress against plan.
Lead the assigned renovation/innovation project from development to launch. Lead in implementation/execution by clearly communicating and coordinating with suppliers such as creative agency, media agency and research agency.
Analyze market trends, competitor activities, and consumer behavior to support strategic decision-making and identify business growth opportunities.
Governance & Compliance to ensure all marketing activities adhere to company policies, regulatory standards, and operational procedures.
Qualifications
University graduates in Marketing, Science in Pharmacy, Science in Food or any related field
Minimum 5 years of marketing experience from FMCG environment
Proven success in product launches and campaign execution.
Strong strategic thinking, leadership, and communication skills.
Experience with digital marketing and data analytics tools.
Having marketing experience or nutritional background from milk manufacturer will be an advantage
