We're hiring: Brand Manager/Director (Wacoal)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Translate corporate and brand vision into annual brand plans, business roadmaps, and actionable initiatives.
- Support Brand Director in brand positioning, brand architecture, and long-term growth strategy.
- Ensure all brand initiatives are aligned with company objectives, market dynamics, and consumer insights.
- Own and manage brand-level P&L including sales targets, pricing strategy, margin control, and cost optimization.
- Collaborate with merchandising and finance teams on sales forecasting, OTB planning, and inventory productivity.
- Monitor sell-through, stock aging, and markdown efficiency across channels.
- Work closely with internal design, product development, and factory teams to plan seasonal assortments.
- Ensure product architecture, pricing tiers, and collection stories are aligned with brand positioning and target customers.
- Balance creativity with commercial viability, ensuring speed-to-market and cost competitiveness.
- Lead integrated marketing plans covering ATL, BTL, digital, social, PR, influencer, and in-store activation.
- Ensure brand message consistency across all touchpoints, tailored to the Thai consumer and retail landscape.
- Partner with creative, media, and digital teams to execute campaigns that drive both brand love and conversion.
- Collaborate with retail operations to enhance in-store execution, VM standards, and customer experience.
- Work closely with department stores and trade partners on launches, promotions, and performance reviews.
- Support channel expansion initiatives including e-commerce and omni-channel integration.
- Act as the central brand integrator, aligning merchandising, production, marketing, retail, e-commerce, and finance.
- Drive execution discipline, timelines, and accountability across teams.
- Prepare strategic insights, performance reviews, and recommendations for senior management.
Qualifications:
- Bachelor's or Master's Degree in Marketing, Business Administration, or related field.
- 810 years of experience in brand management, preferably within fashion, apparel, lingerie, or lifestyle retail.
- Strong experience working with in-house production or vertically integrated business models (non-licensing preferred).
- Proven ability to manage commercial KPIs, P&L, and retail performance.
- Strong analytical skills combined with brand sensibility and execution excellence.
- Fluent in Thai and English (written and spoken).
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
