About Your Role
Brand Manager leads the strategic development and execution of brand initiatives to drive growth, consumer loyalty, and market leadership. This role involves full ownership of brand planning, product launches, and campaign management in the local market.
What You'll Do
- Lead Brand & Campaign Management Own and execute total brand strategy and assigned campaigns with excellence, delivering sales, market share, and brand equity targets within A&P budget.
- Drive 360 Communication & Activation Develop and implement integrated communication strategies and full-funnel activation plans across ATL, BTL, digital, and experiential channels.
- Cross-Functional Leadership Collaborate with internal and external stakeholders (Creative, Advertising, Design, Digital, Media, Research, Trade Marketing, Sales, Regional, Regulatory, Legal) to ensure timely and successful campaign and product launches.
- Campaign Optimization & Agility Monitor and analyze campaign performance in real time, applying a test-and-learn approach to optimize effectiveness and scale successful initiatives.
- Strategic Execution of Brand Plans Translate strategic intent into actionable marketing mix elements that drive brand growth and consumer preference.
- Budget Ownership & ROI Tracking Manage and control A&P budgets for assigned campaigns, ensuring efficient allocation and measurable return on investment.
- Market & Consumer Intelligence Continuously monitor market dynamics, competitive landscape, and consumer trends to inform strategy and identify growth opportunities.
- Entrepreneurial Brand Building Act as a brand entrepreneurproactively identifying whitespace opportunities, challenging conventions, and driving innovation to unlock brand potential.
- Governance & Compliance Ensure all marketing activities adhere to company policies, regulatory standards, and operational procedures.
What You need to be successful
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- 5+ years of experience in brand management or marketing in FMCG.
- Proven success in product launches and campaign execution.
- Strong strategic thinking, leadership, and communication skills.
- Experience with digital marketing and data analytics tools.
Our DEI Commitment
At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.
Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.
