Job brief
We are looking for a potential candidate passionate about developing brand strategies, marketing plans, and product innovations to drive product growth, and comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities
- Formulate and implement brand strategies based on strong market analysis, competitor analysis and internal portfolio analysis.
- Support business vision by driving strong brand preference via brand-building activities and new product development.
- Optimizing brand communication and activation results in increased sales, and brand loyalty and improves market share and customer target.
- Work with Trade and Sales teams on the implementation of marketing activities.
- Managing marketing spending based on the budget given.
- Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
- Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands positioning.
- Analyze the research findings and insights and turn them into actionable brand plans.
- Consistently monitor & analyze brand performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.
Requirements
- Bachelor's degree or equivalent in Marketing
- 5+ years of working experience especially in brand management or marketing
- Experience in an FMCG company is an advantage
- Excellence communication skills in English
Please note, only shortlisted candidates will be contacted for further steps.
Focal Resource Recruitment Co., Ltd.
Recruitment License No.: 1842/2566
