Role Overview
The Brand Manager will be responsible for formulating and executing marketing plans to build brand preference, increase brand awareness, and support business growth in Thailand . This role will oversee brand positioning, integrated marketing communication, digital marketing initiative, service line marketing and patient/consumer engagement activities to support business growth and organization objective. The role partners closely with regional team, sales teams, internal stakeholders and external stakeholders to deliver cohesive commercial plans aligned with business priorities.
Key Responsibilities
Brand Strategy and Marketing Planning
- Formulate and execute integrated marketing plans to build healthcare professional and patient/consumer preference for the brand and create product awareness
- Leverage healthcare professional, Patient/consumer and shopper insights to develop strategies that engage and win over target audiences
- Drive new product launch, portfolio management, health program, and strategic business initiative to enhance brand equity, awareness, and reputation
- Keep abreast of the current market environment, trend, gather market intelligence on competitor activities and patient/consumer insight to identify growth opportunities
- Identify pre-emptive actions and improvement areas to sharpen ongoing or subsequent marketing initiatives
Brand Communication
- Plan and execute integrated marketing communication across channel
- Ensure consistency of brand identity, message, and visual standards
- Develop communication materials, promotion content, and patient/consumer education resources
- Conduct product training for healthcare professional to enhance product knowledge and reinforce the brand voice
- Conduct market survey to understand patient/consumer behavior, patient load, industry trend, and competitive dynamics
- Constantly analyze the effectiveness of marketing activations and recommend improvements for future rollout
Commercial Support
- Support sales teams in the development of listing plan, commercial plan collateral and activities for respective channels
- Work with functional teams to build cohesive commercial plans aligned with business priorities and business goals
- Collaborate positively and constructively with cross-functional and external stakeholders
- Build strong relationships with KOLs, key customer and strategic stakeholders
Brand P&L Management & Pricing
- Develop and manage annual marketing and branding budgets
- Ensure effective management of brand P&L, forecasts ,inventory, and business performance, ensuring achievement of financial and commercial targets
- Manage product pricing to ensure alignment with corporate policies
Job Requirements
- Bachelor's degree in Pharmacy or Life science (MBA is a plus)
- Minimum 4 years experience in brand management preferably in hospital business (Consumer Healthcare experience is a plus)
- Strong background in Dermatology area is highly preferred
- Driven, energetic, responsible, dependable, and result-oriented team player
- Creative, hands-on, thorough, and willing to think out of the box
- Strong analytical skill, interpersonal skill , communication skill (both oral, and written communication) with cross-functional, and external stakeholders
- Computer skills with adept PowerPoint , Excel skills, AI and others
