The Position
The
Brand Manager is responsible for driving the implementation of brand strategy with a strong focus on maximizing customer engagement. Major areas of accountability include:
- Development and execution of the OPU operational plan for assigned brands
- Driving brand performance with a strong focus on sales growth and market share gain
- Cross-functional alignment with Medical Affairs, Sales, Market Access, Finance & Accounting, and HP Operations
- Continuously updating and educating the organization on topics relevant to the assigned brands and supporting Sales with updates and training materials
- Working closely with the ROPU brand team to provide continuous input and feedback
- Influencing the development of ROPU brand strategies by providing local market, competitor, and customer insights
- Executing medico-marketing initiatives to maximize customer engagement (including expert engagement initiatives, CME activities, and multichannel engagement)
- Ensuring preparation and implementation of activities for new product launches
Duties & Responsibilities
- Strategy
- Execute brand strategy tactically to maximize business performance
- Drive performance in line with OPU objectives
- Ensure achievement of OPU sales, market share, and profitability targets
- Driving Business Results / Process / Cross-Functional Collaboration
- Provide input to business planning cycles, including Outlook and Long-Term Forecast (LTF) processes
- Contribute to LTF and Outlook preparation by providing sales and investment planning for assigned brands
- Develop LTF proposals for Sales, Direct Promotion, and Field Force FTE requirements
- Provide local market, customer, and competitor insights to ROPU brand teams
- Validate ROPU Critical Success Factors (CSFs) and contribute to brand KPI development
- Develop and implement the OPU Integrated Customer Plan (ICP) and operational plan, including the customer engagement plan
- Drive performance through high-quality brand reviews, issue identification, and solution brainstorming
- Lead and drive local launch readiness processes to achieve defined readiness milestones
- Work closely with Medical Affairs, Regulatory Affairs, Sales, HP Operations, and Market Access to ensure successful new product launches and protect established brands from competitive pressure
- Foster strong teamwork and cross-functional alignment within the local brand team and with ROPU brand teams
- Collaborate closely with the ROPU Marketing Lead and organize cross-functional interactions
- Maintain strong interfaces with ROPU brand teams to drive sales and market share growth
- Provide regular feedback and input to ROPU marketing teams to support brand strategy and operational plan development
- Ensure the local operational plan aligns with overall strategic direction
- Manage the allocated Direct Promotion (DP) budget
- Collaborate with Commercial Operations to deliver monthly performance updates and KPI reporting
- Communicate key business updates and summaries regularly to local marketing management
- Proactively engage with and manage multiple customer needs
- Support and drive GTM transformation and adoption of platforms and processes to enable customer-centric engagement
- Proactively collaborate with Sales and Supply Chain teams to input demand forecasts into the Futurcast system
- People
- Support knowledge sharing and capability development within the Human Pharma organization
- Build strong relationships with relevant functions across the assigned OPU
Requirements
- Bachelor's degree in Pharmaceutical Science; a Master's degree in Business is preferred
- Specialty experience in Pulmonology (preferred) or Rheumatology; experience in other therapeutic areas may be considered
- Minimum 5 years of marketing and sales experience with a proven track record of success; solid experience in pharmaceutical marketing at a managerial level is preferable
- Proven experience in tender management and strategies to protect brands against generic competition (preferred)
- Experience in leading projects
- Strong communication skills, both written and verbal, with the ability to influence and engage stakeholders at all levels
- Strong business acumen with a balance of strategic thinking and operational excellence
- Strong analytical and planning skills
- Strong interpersonal skills and ability to work effectively in cross-functional teams
- Positive mindset with a strong willingness to learn
- Fluency in Thai & English with strong written and verbal communication skills in both languages
Our Company
Why Boehringer Ingelheim
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more Visit https://www.boehringer-ingelheim.com
